Rich Ad Poor Ad Podcast.

Discover the winning ad campaigns and financial principles that Rich Advertisers are deploying today to turn advertising into profit.... and maybe we'll even roast their Poor Ads too.

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Episode
11
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Season 1

How AdEspresso Spends $1k On Tests to Uncover What Will ROI Like Crazy

As Facebook Ads Specialist for Hootsuite and AdEspresso which is Facebook’s largest Marketing Partner, Paul Fairbrother personally manages close to $2M in client ad spend a year and has performance-audited campaigns from over 1,000 ad accounts. He also serves as AdEspresso’s Head of Education. Fully Facebook-Blueprint-Certified, Fairbrother also holds all 11 Digital Marketer certifications along with several Hootsuite Academy and Google Ads certifications. Prior to joining AdEspresso in 2016, he served as a social media manager for a global café chain.

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Episode
09
|
Season 1

How Ashton Shanks and the Hemon Agency Went from $0 to $15M a Month in 6 Months

Settle in for a conversation with paid-traffic savage, Ashton Shanks, CEO and Co-Founder of the Hemon Media Group, a fast-growing agency that’s on track to spend 15M a month in Q4 its first year in business. We’ll light up a super rich 1928 cigarette ad that doesn’t mention a single feature or benefit -- and why it doesn’t need to. Roast an “egg-ceptionally” bad Alibaba ad and pinpoint the 3 reasons it went south. Then see how to apply the counter-intuitive OPM financial principle of real-estate investing to online ad spend to supercharge growth for your agency’s clients.

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Episode
01
|
Season 1

How a Poor Ad Almost Tanked Josh Snow’s 8-Figure Company

Listen in on -- and learn from -- this eye opening discussion with 27-year-old, monster online-brand-builder Joshua “Snow” Elizetxe about how he turned Snow Teeth Whitening into the #1 oral care brand in the world without raising a cent in outside capital and carrying $0 debt. The anatomy of a “ripple effect ad campaign” that has generated a virtually unchurnable customer base. Why the oldest, tried and true offer in the world nearly assassinated his business -- and what he did to dig himself out of the mess. How to cash in on the customer converting power of celebrity endorsements -- using $0 of your own cash...and more.

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Episode
02
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Season 1

How Boundless Labs ups email revenue from 0% to 30% a month

Since launching Boundless Labs in 2018, Diamond has helped his agency’s clients send hundreds of millions of emails resulting in over $40 million in email attributable revenue for high-profile clients like The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please.

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Episode
03
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Season 1

GrowRev delves into de-platforming and 30¢ email acquisition

Dive into a no-holds-barred back and forth with digital marketing rockstars Rohan Sheth and Matt Farmer of GrowRev who’ve built their top 1% agency by investing and managing over $40M in advertising spend across all channels for monster bands like Mastermind.com, ClickFunnels, and Knowledge Source. We’ll talk about how to avoid de-platforming moves that can shut you down, tank your company, and destroy your ability to advertise on Facebook. The ONE question you should NEVER ask in a headline. The go-to offer that used to be a webinar selling staple -- but now is 100% Facebook radioactive. The insanely cheap, 30¢ to 40¢ a lead way to capture emails and ROI the hell out of your offering. And why RIGHT NOW is the time to focus on building your list rather than selling your product.

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Episode
04
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Season 1

The Secret Behind Monster Agency's Monstrously Successful Viral Spoof Videos

Before starting Monster Agency in 2019, Andrew Molz served as VP Digital Marketing, Sales and Communications a variety of Dallas-Ft. Worth area companies, including The Reputation Shop,tOnyx Heart, DynaMAXX International, Infrassure and others. An avid researcher self-admitted data freak, he is fanatical about tracking KPIs to create needle-moving A/B tests that result in high-converting, cost effective sales funnels.

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Episode
05
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Season 1

How "Off-Line Conversion King" Stephen Nations Connects Ad Spend Dots to In-Store Sales

Stephen Nations is the director of public relations for Drive Social Media, a St. Louis and Nashville-area-based digital marketing agency. He is obsessed with creating compelling content and finding new ways to connect brands with their target audience.

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Episode
06
|
Season 1

What Makes Curves N Combat Boots' "No-Selling" Sales Strategy Work

Chief Marketing Officer at Curves N Combat Boots, Jon Flight has also served as VP of Sales and Head of Business Development for Mobius Media, CEO and Owner of CrossFit South Shore in Massachusetts. A personal trainer as well as marketer he earned a BS degree in Kinesthesiology and Exercise Science from Springfield College. Owner of Austin, TX-based Run Your Ads, Kevin Joseph has been helping ecommerce brands and high ticket businesses generate a positive return 3X on their ad spend in 90 days or less using Facebook, Instagram, and other paid traffic strategies since 2016. He is a graduate of The University of Texas with a BS in Business as well as Texas A&M University where he earned a BS in Kinesthesiology and Exercise Science.

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About The Podcast

We're all busy. We get it. That's why we strip the data out of every episode so that you can see a quick snapshot of how each guest scaled their online advertising to the point of profitablity.

How do you stack up? Use our industry benchmark tool below to compare your advertising metrics against what others in your industry are accomplishing today.

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Here’s what people are saying!

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Zach Johnson

Zach Johnson is Founder of FunnelDash, the Agency Growth and Finance Company, with their legendary Clients Like Clockwork solutions. Under Zach’s leadership, FunnelDash has grown to over 5,000+ agency customers managing over $1 Billion in ad spend across 41,000 ad accounts on. Zach’s private clients have included influencers such as Dr. Axe, Marie Forleo, Dan Kennedy, Dean Graziozi to name a few. Zach is also a noted keynote speaker and industry leader who’s now on a mission to partner with agencies to fund $1 Billion in ad spend over the next 5 years.

Dylan Carpenter

Dylan Carpenter will be diving into what he and his team are seeing in 200+ accounts on Google and Facebook when it comes to trends, new offerings, and new opportunities. With over $10 million in Facebook/Instagram ad spend, Dylan Carpenter had the pleasure to work with Fortune 500 companies, high investment start-ups, non-profits, and local businesses advertising everything from local services to physical and digital products. Having worked at Facebook as an Account Manager and now with 5+ years of additional Facebook Advertising under my belt, I’ve worked alongside 60+ agencies and over 500+ businesses. I work with a team of Facebook, Google, and LinkedIn experts to continue to help companies and small businesses leverage the power of digital marketing.

Marcus Murphy

Marcus Murphy is a sales expert who cares deeply about the flourishing and success of entrepreneurs. Marcus previously worked for Yelp in San Francisco, going from start-up to multi-billion dollar giant. He has also worked at Infusionsoft as the Global Partner Development Manager where he developed and broadened new international markets through strategic partnerships, and is a recognized instructor and speaker at Linkedin. Currently, the Head of Business Development & Partnerships at DigitalMarketer, Marcus has pioneered new and effective techniques that enhance the results of the traditional inside sales model.

Subscribe now and sharpen your advertising skills each week while building your swipe file of winning ads