Rich Ad Poor Ad Podcast.

Discover the winning ad campaigns and financial principles that Rich Advertisers are deploying today to turn advertising into profit.... and maybe we'll even roast their Poor Ads too.

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Episode
117
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1

How John from TFLeads Scaled up his b2b Agency By adding resource teams to support his clients

John is passionate about partnering with clients looking to grow their businesses. John has been doing marketing/sales/consulting for over 20 years, but he’s always wanted to start his own company and run things his own way and, to that end, received his MBA in 2010. After an educational stint within the startup scene and years of observing the best way to support sales teams, John and his wife, Tasha, founded tfleads in 2014. Tfleads is focused on delivering quality leads to clients and continuously finding new strategies to get results. John considers running this growing company and living in Austin a dream. Outside of work, John loves spending time with the fam and following sports.

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Episode
116
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1

How The Snow Agency scales up their DTC partners managing well over $60m/year with KILLER creative

Daniel Snow is CEO and Founder of The Snow Agency, a performance and social media marketing agency that is disrupting the ecommerce landscape for DTC brands. Daniel is a proven expert having launched and scaled numerous viral ecommerce brands himself over the course of 3.5 years, generating over $50M in revenue, without ever receiving funding or a loan. This entrepreneurial foundation is what inspired Daniel to launch The Snow Agency. Having an inherent understanding of what clients want, because he was once in the same position, is the unique perspective that gives The Snow Agency its competitive edge. After spending tens of millions of dollars of his own money on marketing Daniel has experienced the ins and outs of operating a successful ecommerce business and is now focused on bringing this knowledge to his clients. In his role, Daniel sets the strategic priorities for The Snow Agency. Leading his team in constant innovation across content, on-site optimization, search engine marketing and all integral components of growing a brand.

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Episode
116
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1

How Mark was able to take PayKickStart to $1million ARR and reduce churn like crazy

Mark Thompson is the co-founder of PayKickstart an industry-leading billing and affiliate management platform for subscription-based businesses. Mark loves the subscription-economy and helping startups and mature businesses maximize revenue. As a 10-year online Entrepreneur, he has created sold multiple 6 and 7 figure businesses, while generating over $20M dollars online.

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Episode
114
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1

How Zach Moreno and his team were able to make Squadcast the TOP podcast platform

Zach Moreno is the co-founder of SquadCast.fm, a software that records remotely, simplifies editing, and creates engaging podcasts & videos through an intuitive platform that allows you to connect with anyone, anywhere.

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Episode
113
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1

How a single ad can scale to $15k+/day in ad spend and create ads that CONVERT

Mike Hill is the President of the Media Management Association. He’s an expert that specializes in copywriter, media buying, and conversions.

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Episode
112
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1

How Jonathan from SocialHP is disrupting the LinkedIn Market by using employees to drive organic growth and leads

Jonathan works in an advisory role for SocialHP. With 10 years of experience at Linkedin serving customers like Accenture, JP Morgan Chase, Johnson&Johnson, PepsiCo, Hershey's and IBM amongst others. He is highly skilled in Social Sharing best practices, utilizing a data driven approach to develop an evergreen marketing channel for clients. He is an expert in social media recruitment, sales and marketing strategies.

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Episode
111
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1

How to win BIG with sponsors and how they drive leads like crazy featuring JC Hite

JC Hite is the founder and CEO of Hite International, a holding company focused on marketing & communications around the world, and Hite Digital, one of the fastest-growing digital marketing agencies in the U.S. He is committed to creating 1,000 jobs by helping digital marketing agencies scale.

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Episode
110
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1

How James Yun Spends $50k A Day As A Top Affiliate For DigiStore

James Yun is an affiliate marketer who works within multiple networks. He spends $50k-$100k/day CRUSHING affiliate offers and scales them to the moon. We also have one of his affiliate managers at Digistore24 Iman to fill us in on all the hot affiliate topics.

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Episode
109
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1

How Viscap Media creates UGC Content at scale for 7-10 figure brands that CONVERT

Cody Iverson is CEO and Co-Founder of Viscap Media. Inspired by his grandpa who started and built his own successful business, Cody started his first business in 2016. In 2017 with his partner Tyler they created their first ecom store which generated multiple 6 figures by the 2nd month. Cody immediately reinvested into his team, himself and elite masterminds like the WarRoom. By 2019 Cody & Tyler had successfully launched and scaled multiple 7 figure brands. Cody has developed skills in management, leadership, operations, digital marketing and direct response copywriting throughout his career and values putting the customer experience and satisfaction first.

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Episode
106
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1

How the Data Scientist behind Tatari.TV is Able to Spend $100m+ Every Year on TV ADS

Employee #1 at Tatari. It makes me so proud to see us grow like wildfire. 140+ employees (mostly data scientists & engineers), 3 offices (SF, LA, NYC), 200+ clients, and we've done it all with our own profits. So much more to come.

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Episode
105
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1

How Sabah Helps Coaches and Consultants Geneterate 50k in just 20 days all through organic marketing

Sabah Ali is the Founder of Brands That Sell, she is a coach, 2 time TEDx speaker, best selling author, and on a mission to help coaches scale their business past 6 figures. Known for her branding work, she has helped passionate business owners clarify their message and story to attract more clients and gain authority by organic marketing strategies and personal branding. Sabah’s work has been featured on publications such as NBC, ABC, CBS, and FOX News.

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Episode
104
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1

6+ Figures from SMS Campaigns: Ben Vandal on Creating Urgency, Testing Offers, And Ad Types That Work

Ben Vandal is the CMO at Constantly Varied Gear, a socially conscious fitness apparel brand also offering fitness programming, a health and wellness podcast, and a community of badass supportive women.

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Episode
103
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1

Max Bidna on Why Web Optimization is Vital for Ads, How to Bring Down CPL Cost and What it Means To Scale Campaigns the Right Way

Max Bidna is the Co-Founder of Hell’s Creative, a New York based Growth Marketing Agency designed for Series A start-ups and beyond. He played a direct role in the growth of over 200 companies and continues doing so daily through his advertising agency, angel investing, & advisory work.

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Episode
102
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1

Nate, The Dr. of Marketing, on building a 7 Figure Business In The Pandemic, Lead Gen Funnels, and Fine Tuning Offers

Nate Kennedy is a digital marketer and creator of the Celebrity Effect. He specializes in business growth strategy and brand development. Nate helps each one of his clients create a customized plan aimed at increasing company awareness and sales, both in and out of the digital sphere.

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Episode
101
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1

$50 Million per Year on Youtube: Ian Nagy on VSLs, Creating Cheap Content and Building Teams

Ian Nagy is the Co-Founder of VidTao, a Free Software for tracking top-performing YouTube Ads. He’s also Co-Founder of Inceptly, a Youtube Advertising Agency that offers Done-for-You YouTube Services for D2C Brands.

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Episode
100
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1

Offer Creation, Agency Tricks, Finding Pain Points and Understanding Cash Flow with Eric Vardon, CEO @ Morphio.ai

Eric Vardon is the Co-Founder of Morphio, the world’s first advanced marketing security software. He’s an AI Tech Entrepreneur, C-Suite Executive and Advisor with more than 20 years of success in marketing, sports, advertising, technology, and digital industries.

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Episode
99
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1

Lessons on Data and Content from an Agency Owner Spending $18M/year on Ads

Eric Siu is the CEO of ClickFlow, a content intelligence software that helps businesses grow their SEO traffic. He’s also an Investor, Podcaster, and Author of ‘Leveling Up: How to Master the Game of Life’.

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Episode
98
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1

The Do's and Don'ts of Affiliate Marketing, from finding top offers to boosting commissions

Thomas McMahon is the Senior Business Development Manager at ClickBank. The offers he helped to onboard and scale on ClickBank have done over $100million in topline revenue across almost every niche and business model.

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Episode
97
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1

Alex shares his knowledge about High Ticket Funnels after spending $7M+/year on ads

Alex Martino is the Founder of ScalingFirms and the former founder of EverlastingAds. His company is dedicated to helping business owners understand and leverage digital marketing strategies to grow their business.

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Episode
96
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1

Former Head of Commerce at Magento speaks about eComm Trends That Work NOW

Travis Eiland is the Global Strategic Account Director at Adobe and former Senior Manager of Business Development at Magento. He’s an expert in sales, business development, go-to-market strategies, program development and white-labeled solutions.

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Episode
95
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1

How Jeremy Sonne is disrupting the marketing world with Audio Ads at DecibleAds

Jeromy has been an advertiser for over a decade starting with running Facebook ads in 2011 for his startup. Since then he's helped take an app to #1 grossing in the iTunes and Play Store for it's category, take a song to #1 global viral on Spotify, and has scaled a DTC brand from 0 to 1 million in revenue in 6 weeks profitably. As a freelancer and agency owner he's worked with dozens of startups, DTC brands, and Fortune 500 companies. His latest venture is Decibel which is a self serve ad buying platform that lets anyone buy podcast ads, Pandora ads, Spotify ads, radio ads, and other audio ads for just $10 and in 10 minutes.

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Episode
94
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1

How Jeff hired 200+ designers to products thousands of ad creatives each and every month

Jeff has been a self-employed designer for over 15 years. He has worked on projects for companies like TRUECar, McAfee, Pluto TV (Viacom), Christie Brinkley Skincare and more and became well known in the marketing industry for his specialty in social media ad creatives. In 2018, he launched No Limit Creatives, a subscription based design service that offers businesses of all sizes graphic and video designs for one flat monthly rate. In just two short years, he was employing 250 full time workers across 30 countries and runs the entire operation from home. Everyone he employs works from their own remote location and has never set foot in a brick & mortar location. Jeff has helped thousands of companies increase their revenue and improve their reputation through high quality custom creatives that serve a purpose and tell a story.

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Episode
93
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1

How Boomn’s portfolio scaled to $40m in annual revenue with just 11 brands

Colin is the CEO of Boomn -- an 8-figure eCommerce brand portfolio. Colin leads a team of 25 building and growing eCommerce businesses. Colin has been featured in Forbes, Inc Magazine, and many other top publications.

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About The Podcast

We're all busy. We get it. That's why we strip the data out of every episode so that you can see a quick snapshot of how each guest scaled their online advertising to the point of profitablity.

How do you stack up? Use our industry benchmark tool below to compare your advertising metrics against what others in your industry are accomplishing today.

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Zach Johnson

Zach Johnson is Founder of FunnelDash, the Agency Growth and Finance Company, with their legendary Clients Like Clockwork solutions. Under Zach’s leadership, FunnelDash has grown to over 5,000+ agency customers managing over $1 Billion in ad spend across 41,000 ad accounts on. Zach’s private clients have included influencers such as Dr. Axe, Marie Forleo, Dan Kennedy, Dean Graziozi to name a few. Zach is also a noted keynote speaker and industry leader who’s now on a mission to partner with agencies to fund $1 Billion in ad spend over the next 5 years.

Dylan Carpenter

Dylan Carpenter

Dylan Carpenter will be diving into what he and his team are seeing in 200+ accounts on Google and Facebook when it comes to trends, new offerings, and new opportunities. With over $10 million in Facebook/Instagram ad spend, Dylan Carpenter had the pleasure to work with Fortune 500 companies, high investment start-ups, non-profits, and local businesses advertising everything from local services to physical and digital products. Having worked at Facebook as an Account Manager and now with 5+ years of additional Facebook Advertising under my belt, I’ve worked alongside 60+ agencies and over 500+ businesses. I work with a team of Facebook, Google, and LinkedIn experts to continue to help companies and small businesses leverage the power of digital marketing.

Marcus Murphy

Marcus Murphy

Marcus Murphy is a sales expert who cares deeply about the flourishing and success of entrepreneurs. Marcus previously worked for Yelp in San Francisco, going from start-up to multi-billion dollar giant. He has also worked at Infusionsoft as the Global Partner Development Manager where he developed and broadened new international markets through strategic partnerships, and is a recognized instructor and speaker at Linkedin. Currently, the Head of Business Development & Partnerships at DigitalMarketer, Marcus has pioneered new and effective techniques that enhance the results of the traditional inside sales model.

Subscribe now and sharpen your advertising skills each week while building your swipe file of winning ads