Offer Creation, Agency Tricks, Finding Pain Points and Understanding Cash Flow with Eric Vardon, CEO @ Morphio.ai

Zach Johnson

Dylan Carpenter

Eric Vardon

Episode
100
|
1

Eric Vardon

,

Co-Founder

Morphio
Apple PodcastsGoogle PodcastsLive on SpotifyLive on Youtube

Eric Vardon is the Co-Founder of Morphio, the world’s first advanced marketing security software. He’s an AI Tech Entrepreneur, C-Suite Executive and Advisor with more than 20 years of success in marketing, sports, advertising, technology, and digital industries.

Episode Summary

TAKE AWAYS

  • How to use your community to craft offers and understand pain points
  • The importance of setting up goals and understanding TRUE cash flow
  • Why transparency is a true differentiator against competition

RESOURCES/CONTACT:

Transcript

1
,
Episode
100
Transcript

Eric (00:00):

The issues that they had, uh, and how our software could, could, uh, could help them. And just one stat, I remember that that came back with the data was 60% of agencies, uh, confess more than six mistakes per week, uh, over 300 mistakes a year at an average of five to $10,000 a mistake. Um, so it was, it was great to have something that resonated as a message, but then when we backed it up with real data, uh, in this poll things like credit card failures and, you know, even simple things like putting an extra zero on a daily budget or whatever the case may be, um, it really resonated. So ultimately that was the richest and still is, uh, the best way for our ads to produce results.

Zach (00:55):

You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their epic failures and crappy ads on the internet with poor ads. Let's get into it.

Dylan (01:24):

Y'all buckle up. We're back in action. With another episode of the rich dad, poor dad podcast, I've got your host, Dylan Carpenter in the house. I hope everybody's having a great afternoon, but today we have a very special guests. He's a tech entrepreneur. He's been doing this stuff for a long time. He's ran agencies, he's built software. He just sold an agency. He is the co-founder and CEO of morefield.ai. We've got the one and only Eric Martin, man. How's it going?

Eric (01:50):

Hey Dylan, thanks for having me, man. Looking forward to it


Dylan (01:53):

Yeah, not a problem, man. So give everybody a little idea of kind of, you know, who you are, kind of what you're getting into to give everybody some context there.

Eric (02:02):

So long time tech nerd, Mar uh, marketing agency guy, um, love the space, love marketing, uh, been through a couple of recessions now and getting into the, to the world of, of automation with a tool that we built, uh, to actually run our agency, uh, kept it as part of the acquisition, um, spun in and out and having a ton of fun helping agency owners and marketers around the world. Just figure out how to fit, you know, have more time, be less stressful, not be as busy and, and get back to loving our business of, uh, of marketing.

Dylan (02:34):

Yeah. Yeah. Most definitely. So I mean, being in the agency life, you saw all those pain points and you're like, I got to find a solution for this for

Eric (02:39):

The most part. Yeah. I mean, we all sign up for this glamorous lifestyle of, uh, of, of, you know, client dinners and, uh, you know, creative, you know, kegs of beer and gaming. And then I figured out there's actually a lot of work to be done. Um, you know, but we just, yeah, we spent time running around and kept being busier, busier and growing our top line. And our bottom line didn't grow. And we took more of a analytics approach to where the time was going in our business and, and, you know, figured out that it was a lot of mistakes, a lot of issues around ad budgets and media spends going over and under and stopping and starting. And I know we'll get into some of that, but just wanted to put the fun back in, uh, into marketing honestly. And, uh, it's such a great business and that really was what powers us today, make marketers love their job. Be awesome. And, uh, keep

Dylan (03:25):

Them happy. Oh, and that's a killer motto there. I mean, yeah, everybody's getting an agency these days and realizing how stressful it actually is and how many moving parts the front end, the back end. It's it's nuts. I mean, the fact that there are more, you know, software's coming out to automate those processes and integrating those systems is so much easier. It seems like.

Eric (03:44):

Yeah. I mean the, the, the days of, I remember, uh, unfortunately dating myself, but you, you started it by telling, telling everybody I've been here and doing this for a long time, even though I told you to say that, but I remember creating my first role over in, uh, uh, in HTM, uh, back a long, long time ago. And to, to see now that you can spit out a website that looks unbelievable, really beautiful and completely SEO rich within a matter of minutes with, uh, an AI piece of software is just, you know, mind blowing, but it it's a great Testament to, uh, the world of very subjective manual processes. We don't need to do it that way anymore. Uh, but we need to actually be comfortable with, you know, changing the way we work. And I think we see that every day as the, probably the biggest challenge for a lot of us that are control freaks and love, uh, how we do it doesn't mean it's the right way, but we get stuck into our processes. So,

Dylan (04:33):

Oh, a hundred percent. And I mean, congrats, you just sold the agency mentioned.

Eric (04:38):

Yeah. We, uh, you know, been, been doing this for a little under 10 years and, uh, met up with a group and, you know, together, uh, we ended up selling majority stake in our, in our business, but being a part of this new, uh, this new entity called republics, uh, we're on a pretty serious growth plan. Um, buying a budge bunch of other agencies that have, you know, like-minded vision and with all with different specialties, uh, you know, and together really offering, uh, an unbelievable, uh, solution to, to big, uh, big bang, big brands out there. So, yeah, it's been a ton of fun and going through the acquisition process then on the buying side before, but the sales side is very stressful, um, super, super fast. And as we, you know, closed, uh, I think technically as the world was shutting down through, through COVID, it was an unbelievable experience, but we got it done and, and super happy. And, uh, our team has just been growing in the business has been, been, been growing as well. So really happy with that

Dylan (05:33):

When it comes to exiting, especially in the year of 2020, how long of a process is that? I imagine the amount of roadblocks probably doubled with everything else going on.

Eric (05:42):

Yeah, yeah. It, it all in all, it was about a year from, from start to finish with transition, you know, and, and all those fun things, but hardcore was about six months of, uh, of paperwork and in days and nights and weekends with, you know, M and a advisors and terminology and deal flow and metrics and all this crazy stuff that yeah. Running into, uh, COVID, you know, made it that much more difficult, but, you know, we had shared vision like-minded people, uh, the deal went free much as we wanted it to go, but, you know, six, six months was, you know, pretty stressful. So I'm, I'm, I'm glad to, to have that wrapped up.

Dylan (06:18):

Oh, I bet. Good way to finish the year, especially in Q4, how maddening is that's

Eric (06:23):

Right. That's right. But, you know, at the same time for all of us on, on the podcast, I mean, there's no better time for marketing proper to be in the lead in, in any business. So, you know, we now more than ever have been, you know, catapulted to the front lines of figuring out digital solutions and strategies for pretty much every business out there. So whether we're apps an agency or, or marketers, um, everybody's gonna look at what we do and how we do it now that we've got, you know, even that much more data at our fingertips, you know, we're really in control of what we can do. And that that's that bodes well for the, for the future on the outside of this downturn.

Dylan (06:58):

Oh. And it's only going to evolve substantially. I can only imagine, you know, with everything coming out and whatnot. So yeah. Well, we'll snap, let's get to the nitty gritty good stuff, man. All right. So as you know, rich dad, poor dad, we'd love to dive into what's working what isn't working, some cool financial principles. So to start off the road nicely, let's talk about this rich ad when it comes to something that's worked really well for you possibly this year. What is your rich ad?

Eric (07:29):

Yeah, I mean, it's a, it, it, it's funny because we're, we're marketers and we love to, to get into the creative. And it's funny how you fall into sort of bad concepts, but, uh, I think what's worked for us. Uh, all told is around, uh, this protection angles. We first came out with our software was, you know, we, we actually had, uh, a similar analogy to antivirus where back in the day, before you actually had antivirus in a, in a PC, it was something that, you know, was vulnerable all the time. And so we came out, uh, this was, you know, pre COVID and we talked a lot about this analogy of antivirus in, in marketing. It's like, what if you had something that was actually protect you? And so we started to use that analogy and built it into this, you know, a, what we call marketing security software, uh, lucky enough, we didn't actually use the term, um, uh, antivirus, uh, you know, otherwise I think, I don't know if we'd still be in business or not.

Eric (08:22):

Um, but what worked really well and what still resonates with our audience is the fact that we all make mistakes. And we, we knew that it was resonating. So we went out and we actually pulled 301 agencies and we asked them, what are the mistakes that were working, uh, for them in terms of the issues that they had, uh, and how our software could, could, uh, could help them. And just one stat, I remember that that came back with the data was 60% of agencies, uh, confess more than six mistakes per week, uh, over 300 mistakes a year and an average of five, $10,000 a mistake. Um, so it was, it was great to have something that resonated as a message, but then when we backed it up with real data, um, in this poll things like credit card failures, and, you know, even simple things like putting an extra zero on a daily budget or whatever the case may be, um, it really resonated. So ultimately that was the, the, the richest and still is, uh, the best way for our ads to, to produce results.

Dylan (09:20):

Now, when it comes to your audience and kind of asking these agencies questions, is that kind of how y'all make a lot of decisions to kind of more or less remain proactive, understand some of the newer struggles, the previous struggles to kind of optimize y'all's processes and services.

Eric (09:32):

Yeah. I mean, you, you hit the nail on the head. It's, it's one of those things where I don't think any business talks enough to their customers and especially being in the marketing side, we always think we have, you know, the answers, so to, to speak daily, which is what I do to agency owners and marketers of all sizes, um, asking them what's keeping them up at night is such a fantastic way to start conversations. So, you know, scaling business with automation, retaining clients, uh, finding and hiring talent, winning business, keeping talent, uh, implementing new technologies on and on and on. Um, it's ask a simple question. What keeps you up at night? In, in every day, I hear something different, but generally it's around, uh, those main, those main points.

Dylan (10:13):

I can, I can only tell you how many times I've added the extra zero accidentally.

Eric (10:18):

That's right. And the worst part about it is one other way to sort of interrupt your deal is that it's often, uh, the agency owners that are out of pocket. So let's say it takes a few days or even a week. God forbid, usually for us, it was somebody patient didn't come back two weeks later, you know, we were at $25,000, uh, a stupid thing. I'm sure that happens to all of us, but you think about how much you have to sell, think about your margin. Maybe you're 10, 15, 20, 30%, whatever, let's say 10%, how much do you have to sell? Right. How long does it take to sell from a revenue perspective and your profit margin to make up for that really expensive mistakes? So, yeah, it's cash out the door, but then you got to put a whole bunch of effort to actually bring it back in. So just a little, little sidebar there,

Dylan (11:03):

Killer there. Oh my God. So at the agencies you see in y'all's kind of ecosystem, have they kind of thrive there in 2020? Or have you seen a lot of individually, I talked to, you know, the digital marketing world there's this year is great. So I'm kind of curious on what you're seeing from your sample size of agencies more

Eric (11:20):

Or less. Yeah, I think a lot of the agencies that focused on project work dried up very quickly in, in March, April and may. And if, uh, you know, if you didn't have enough cash in the bank or any reoccurring retainer work and you solely lived on projects, you know, everything just went to a halt. And so I think a lot of those smaller, maybe more niche, uh, agencies or brands, if you will, um, you know, or even, even startups and apps, it kind of caught a lot of us really, really, really, really quickly and hard. Uh, but you're right. Some of the midsize and larger, uh, firms and boutiques, if you will, they, they, I think exploded and were able to move quickly. So offering very quick service selling results, you know, of course is the easiest way to do it. Um, but the ones that moved quickly picked up the phone, talk to their customers, focused on the retainer work, you know, made decisions quickly on people, unfortunately laying people off, uh, if, uh, you know, as need be quick decisions. I think a lot of those are, uh, businesses are not only surviving, but thriving through this. And, uh, back to my earlier comment, kind of reaping the world wards of inbound opportunities for businesses, looking to figure out what their online strategies should be.

Dylan (12:28):

Oh man, you're hitting it right on the head there. My gosh, fricking fire, man, all these agencies, they better listen up. Right.

Eric (12:37):

There's no, you can't see the gray hair, but it's, it's here. It's here

Dylan (12:42):

Years of experience there, man. Yeah. It's, it's, it's been interesting because we have a lot of agencies who come on a lot of agencies, you listen. So to hear all these different, you know, pain points and, you know, some are struggling, some artists thriving in this, it just, it's really interesting there. Now a question I have for y'all and kind of y'all's processes from Morpheus perspective, how do y'all ultimately boost LTV for your existing clients? Do you have a new service? Do you enter that to them? Do you kind of roll it in slowly? Do you have any discounts going in? I'm kind of curious on, you know, this world is so fast and software coming up. So I would imagine you'll have always new services, you know, calling for those new needs. So I'm kind of curious how you introduce those. Yeah.

Eric (13:25):

It's a constant evolution, uh, while mirroring up to our earlier chat on what it is that they need. So as their businesses evolving, we're very close on product where it needs to go, their pain points and we release, you know, micro updates on a daily basis or weekly basis, but have, um, sort of more, um, you know, fundamental updates within the platform every single month. Uh, we don't charge any additional costs for any of those features, our business model, you know, we don't overcharge or try to take a piece of media spend. We don't limit users and seats. Um, back to our original principles of we started this because we couldn't find really intelligent light enterprise or even enterprise tools that were cost-effective for our small business. They just, they wouldn't even talk to us. Um, so we wanted to make sure we lived up to, you know, to our founding principles of keeping it affordable, which means every time you have a new feature, don't go and try to grab, uh, grab a few extra dollars here and there.

Eric (14:22):

So that's what makes us sticky from a lifetime value perspective, perspective, excuse me. And what I think will, you know, make us a more relevant as we go along. Uh, we base our price point on of accounts. So a Google analytics view slash website or web property, and that's where the threshold goes up. All the other restrictions you'll see on most software, we, we don't have. So back to the feature side, we're always innovating. We've got a new budget tool that's coming out, uh, next week. Um, more flexibility, you know, um, more opportunities to, for start end dates, more flexibility across different integrations, uh, as well as anomalies to make sure you're not spending, uh, you know, improperly, et cetera, et cetera. That's all assumed that it'll, you know, not cost an extra dollar for our customers. And that came from, you know, speaking to them in some of the specific needs of what didn't work within the software. So to me, it just goes hand in hand, you got to make the software better. If you just sit on it, you don't update it. You know, listen to your customer. They're not going to stay around. Your LTV is going to hit the crapper. So we, we live up to it. It means a lot to us. And that's kinda where we get our focus.

Dylan (15:21):

I bet y'all have some mean retention over there who had this, this model is beautiful, man.

Eric (15:26):

It's been good outside of the COVID hiccup. We've, uh, we've been able to retain the majority of our customers and we're super, super happy. Yeah. I hope that

Zach (15:33):

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Dylan (16:36):

While that's definitely on the up, go ahead and talk about the downs. So of course we love to dive into this, you know, things that you may think are going to hit the jackpot that ended up maybe crashing and burning a little bit, you know, open up the doors to where, you know, everybody's always, you know, posting great results and stuff, but, you know, no one really seems behind the scenes behind the scenes. So what's your kind of pour out in this new, yeah. I mean,

Eric (16:59):

What, again, you, you get stuck in some of the things that you believe work in, in years of experience. And one of the things I know we did early on was we fell into the organic world of, of posting, uh, and publishing content across our channels that we felt was going to really resonate in. And it was good. It looked good, but it, you know, ultimately no leads really no traffic. It gave us some awareness across social channels, but ultimately why it was frustrating is because we spent a lot of time and effort building up our organic content to the point where it didn't do anything. Uh, and it distracted us from, you know, our core focus of branded search and some of the other things that we neglected to, to start with. So I think we got caught up in, you know, the ego side of wanting to look good in the market against our competitors.

Eric (17:48):

When lot of them didn't have a huge, you know, social channel strategy and or audience and following, and now, you know, hindsight, we're like, well, that probably makes sense. They probably went down the same road, tested it, tried it didn't work, um, and are moving to other channels. So that kind of became, uh, uh, a good awareness for us to, to stick to what we know, um, you know, and get into the testing, pausing, talking to customers, look at the conversion, you know, rinse and repeat. So that would be the big one for us, no specific on a creative or anything like that. It was really just fundamentally not really listening to the strategies that we would have employed for most of our clients from the marketing side. So that's my example,

Dylan (18:26):

Dylan, man, that's an interesting one there without a doubt. So when it comes to the competitors, they're just pretty plain Jane on these kind of social platforms, just because their audience more or less isn't on there, I guess, or

Eric (18:38):

Yeah. Yeah. I mean, it's, it's funny, uh, you know, all of us as marketers, we probably spend most of our days and weeks probably looking for new solutions, testing, trialing, um, you know, outside of the time we don't have from meeting to meeting business to business decision or, you know, team to team or whatever the case may be. So, you know, we're, we're quite busy and I think a lot of us don't, we don't really fall into the same traps of the remarketing and the clickbait and all those kinds of things. So it makes sense when you, when you, when you look at our audience of marketers and, and, uh, and strategists and business owners, you know, where they're going to be involved in, in other areas of making decisions. And they're probably not just scrolling around Instagram, looking for AI software to help their marketing agency. It really doesn't make sense when you think about it. Um, so yeah, I think, like I said, it falls into the ego side of, of what we thought would work, but looking at the data absolutely did not.

Dylan (19:31):

Oh yeah. Especially when you can allocate those resources elsewhere to where, you know, it's going to be a little bit more sooner or more, you know, opportunity costs in the long run. Yep. That's it, that's pretty interesting. I wouldn't have expected that because it's usually, it's usually the very opposite, but I mean, Hey, it's a specific niche, you know, so it kind of hits her on the head there. Huh. Alrighty, my gosh, quite a rich hat and a poor ad side of things. Right. As you know, we love to kind of find the crossroads between the marketing and financial side of things. Take a page out of the rich dad, poor dad book. So when it comes down to it, what's your kind of financial tip or principle you can kind of share with the audience based off your expertise there. Yeah. I mean,

Eric (20:11):

Uh, I know we chatted about this earlier, Dylan, a couple things kind of, um, um, as I look at experience, especially coming into it in, in some of this is relevant for, for newbies in, in, in old guys like me, but, um, I kinda mentioned it briefly, but the idea that it's okay not to spend money and really understanding what your metrics are. So whether you've got an OKR plan or you've got strategic plans or goals or whatever you want to call it, really needing to understand what you want to achieve is, is one thing. And we won't go down the hole, you know, know your number stuff, but, uh, we, we fall into these sort of monthly plans of, you know, test for 30, um, really have a window of, of spend across channels. Yeah, no, no, what you expect from it, but it's okay to pause it and then really understand what it's doing to your business for us.

Eric (20:58):

It's all about trials. You know, we have a freemium model, but get in there, give it a try, give it a try. Uh, what's resonating, which ad copy. Why, when, what times attributes of the individual, uh, you know, we go into even great lengths of looking at LinkedIn profiles and truly trying to understand our audience segments, um, you know, and then spend a month on that and then go back in and tweak the campaign, test again, different channels and sort of this, this month on month off, which isn't perfect for, for, for most marketing, uh, uh, agencies, if you will, or, or businesses that are focused on consumers, but specifically for us, it was that sort of test, uh, pause, listen, understand, look at the data and then go on and on it. And over time, that window narrows where you have less of a pause, uh, even though you're always looking at the information.

Eric (21:46):

So that sort of for us, uh, is an interesting way that we look at it on the business side. I mean, you know, when we talk about cashflow is, is huge. Some of the things, as I'm speaking to a lot of agency owners, of course, as hard as it is really look at your AP and your AR and, and talk to vendors, so know your cashflow, but it's okay to pause going through this and look at your vendors and look who you owe money to, and just say, listen, I'm going to need your help extend as as much, or as long as you possibly can. Generally, they're going to be willing to have that conversation because they just want to get paid too. And they'd rather not be in the dark with when, where, and how much, or for you to just go to them at some point in time.

Eric (22:25):

Um, so stretch out, you know, your payables, if you can talk to people about why, uh, and as you're looking at, even at your receivables figure out ways to make it easier on your, uh, your clients or vendors or partners to ensure that you also can manage your cashflow, because it goes both ways. And if everybody had that mindset, we actually be much more transparent around the businesses that we're running and how much money flows in and out of us as, you know, a small businesses, you know, and then of course, lastly, make sure your community, you know, communicating to your team, your, your bosses, your team members, your employees, um, about what's going on. I think more than ever, especially with a lot of us with, with younger workforces, it's okay to communicate it, let them learn and understand what's going on. So it's not just about, you know, me or them or us. It's all about that. We, uh, so a couple of points there from, you know, going through this kind of recession downturn stuff before.

Dylan (23:14):

Oh yeah. Transparency. I think you kind of touched on that or went around it on that kind of last topic. And I think that's huge. Now question I kind of have for you is you mentioned the freemium model they'll kind of offer currently. That's something y'all rolled with out of the gate or kind of tested to kind of see this is, you know, they got to try it out before they buy it more or less to kind of really kind of gauge that. I'm kind of curious how you were able to introduce that offer.

Eric (23:37):

Definitely been, uh, uh, something we've tested before when we first launched, um, you know, it was more of like a, a public beta if you will. So we, the tool up for free and it kind of, you get what you pay for, and there wasn't any expectation of cost. And so the accountability to use the system itself, you know, didn't work that well, we had, you know, probably a handful of, of, of decent users that provided some feedback in exchange for, you know, access and all that kind of stuff. And then we moved to more of a, um, a call to action on booking a demo. And we're very, very high touch, uh, around our consumers because we had a higher price point when we started. So we really wanted to figure out and understand, was it the price? Was it the product? W you know, we didn't know because we couldn't get them on the phone.

Eric (24:18):

They were going through the free trial or using the system. We couldn't get any information from them. So we switched up and did that. And when we reverted back again to, uh, adjust a trial with a lower price point, that solved a few different things, but added other problems. And now we've got like a middle ground. And so we introduced the freemium model with a restricted features, uh, unlimited users. But that way we can continue to build our own funnel, which why we've done that is because you're looking now at this outset of COVID, et cetera. A lot of us are leaving where we were starting, new things, new consultancies, new agencies, back to our business model. We want to provide software that is either cost-effective or free. And as they grow, hopefully we can be sticky to them and be partners for, you know, for life. So that's why we've reintroduced it. Plus for us, it gives us more data, more opportunity to speak to, to individuals and businesses as they're growing. That's just as important as it is from a revenue perspective. And I think that balance is something we'll, you know, we'll continue to play around with,

Dylan (25:15):

Man. That's super interesting there. It's cool to see the growth and the kind of how it evolves. Oh yeah. Now you were mentioning kind of payments with the vendors. How do you kind of approach coming up to these vendors, you know, to kind of free up some more cash saying, Hey, can, you know, we do this 30 days out, 60 days out, how do you kind of come up with those deals to essentially they know they're getting paid, they're not in the dark, but you know, you have a little bit more cashflow there because you're not taking that blunt force out of the gate. There,

Eric (25:42):

It's got to come from a place of honesty. And if you're doing it to truly make sure that you're in business, you know, there are other option is to not do it and to demand payment. And you may not be able to be in business and nobody gets paid and everybody loses. So, and sometimes, unfortunately there are our clients or vendors that just are stubborn and don't get it and won't play ball. And that's unfortunate. But I think in most often when I've had those conversations, it's, if you come in proactively with an agreement with a number a, with a plan post-dated checks or whatever the case may be is, and, and sign it and show it and be truthful and honest, most individuals that are financially driven understand that that is a smarter way to go. So, you know, there's no real answer for dental as, as much as I'd like to say, but having that conversation being truthful and honest, you know, everybody wins and, and hopefully they're, you know, on the same mindset. So thank you.

Dylan (26:39):

Yeah. And the reason I brought it up and wanting to get a little bit deeper is you don't hear about this very people when they have to bite a bullet immediately, when there's, there's so much negotiation out there to where, you know, people don't want to lose a customer. Of course, if they're, you know, the, the ego takes over, there are definitely certain cases there, but I mean, retention is everything. And if you can, you know, somebody says, we're not doing that. You just lost a customer versus, Hey, we can totally try and make this work. You know, you are realistic with me to where that would earn my trust. Like I'm going to be a lifelong customer because, you know, you've been able to understand what kind of time around I'm struggling there. So I think that's a very big thing to kind of pull out of the pocket, just to keep, keep there, just in case, you know,

Eric (27:14):

Expensive is it, it may be, if you don't have a fantastic financial advisor accountants in your corner, it's, you know, it's, it's the best place to invest when you can financially, um, you know, beg, borrow and steal their time as much as you can. But that's how I learned from, from a fantastic accountant. It's like, why don't you just go and ask them if you can pay them less over a longer period. I'm like, why the hell? I think of that.

Dylan (27:40):

Yeah. I know. I think I heard that for the first time, like this year. And I was like, why have I never thought of this? Well, Eric man, this has been awesome. I'm super value packed. So give the people what they want, you know, let everybody know how to get in touch with you, how we can support you and, you know, some new projects possibly in the works.

Eric (27:59):

Yeah. We've got some, uh, some, some pretty big features coming out. Like I said, it's any marketer. I think most of us are the same. The, like I said before, those issues of partly why we built this business, you know, credit cards, failing pixels tracking goes down wrong, targeting campaigns over ended under spending ads, disapproved, like on and on and on all of this stuff is what makes us stressed out. What makes our team busy. It takes us away from, you know, what we love within the business, whether it's creative or digital marketing or product, or, you know, development, whatever. Um, I truly believe that, you know, machine learning and AI actually is going to help us have a better life. And it being busy is not a great answer. People ask, Hey, how are you doing on busy? You know, how about being awesome and having more time and, and, you know, loving the world of marketing.

Eric (28:48):

So I think it just comes with, we need time to trust in these new technologies. Um, I'd always say, make sure that the businesses or, or apps you're trying are investing in are proven, you know, that you're giving your data to, uh, to a business that understands what it means from a responsibility, Ron stability perspective, and how to use it. Um, that proof point is, is a big one. But if you're dealing with all those kinds of common mistakes in your business, you know, we'd love everybody to give us a try. So whether it's freemium or free trial Dawn, I, I know we we've spun up a beautiful [email protected] Ford slash funnel dash, right. For everybody. So we'll, you know, allow everyone to save some money, get in, test it, you know, bug me on LinkedIn. Uh, Eric Barden, V V as in Victor, a R D O N. I'm happy to nerd out and chat with anybody about, you know, more financial stuff or anything else that's not working. So hook us up. Come on in, give us a try. We'd love it. So Dylan, appreciate you letting me do the old plug there,

Dylan (29:43):

So, oh yeah. And just to double up on it, more fio.ai forward slash funnel dash. Y'all check it out. We're going to be looking at the traffic, so that's not good. We're going to be really bummed.

Eric (29:54):

Repeat session. Here we go. Yeah,

Dylan (29:57):

Eric man, it's been a pleasure, man. Thank you so much for jumping on. Thanks guys. Appreciate it though.

Zach (30:07):

Thanks so much for listening to another episode of the rich ed or ed podcast. If you're like me and listen to podcasts on the go, go ahead and subscribe on apple podcasts, Spotify, YouTube, and rich dad, poor dad.com/podcast. And if you absolutely love the show, go ahead and leave a review and a comment share with a friend. If you do take a copy screenshot of it, email me [email protected] Show me you left a review. I'll give you a free copy of the rich add or ed book to learn more about the book. Go to rich ed for a.com to leave a review that a rich ed or ed.com/review. Thanks again.


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About The Podcast

Jason Hornung is the founder and Creative Director at JH Media LLC, the world’s #1 direct response advertising agency focusing exclusively on the Facebook ads platform. Jason’s proprietary methods for ad creation, audience selection and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR

Zach Johnson

Zach Johnson is Founder of FunnelDash, the Agency Growth and Finance Company, with their legendary Clients Like Clockwork solutions. Under Zach’s leadership, FunnelDash has grown to over 5,000+ agency customers managing over $1 Billion in ad spend across 41,000 ad accounts on. Zach’s private clients have included influencers such as Dr. Axe, Marie Forleo, Dan Kennedy, Dean Graziozi to name a few. Zach is also a noted keynote speaker and industry leader who’s now on a mission to partner with agencies to fund $1 Billion in ad spend over the next 5 years.

Dylan Carpenter

Dylan Carpenter

Dylan Carpenter will be diving into what he and his team are seeing in 200+ accounts on Google and Facebook when it comes to trends, new offerings, and new opportunities. With over $10 million in Facebook/Instagram ad spend, Dylan Carpenter had the pleasure to work with Fortune 500 companies, high investment start-ups, non-profits, and local businesses advertising everything from local services to physical and digital products. Having worked at Facebook as an Account Manager and now with 5+ years of additional Facebook Advertising under my belt, I’ve worked alongside 60+ agencies and over 500+ businesses. I work with a team of Facebook, Google, and LinkedIn experts to continue to help companies and small businesses leverage the power of digital marketing.

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