How affiliate king Robby Blanchard is able to spend $60k+/day on affiliate offers

Zach Johnson

Dylan Carpenter

Robby Blanchard

Episode
66
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1

Robby Blanchard

,

Owner

Commission Hero
Apple PodcastsGoogle PodcastsLive on SpotifyLive on Youtube

Owner of Blanchard Media where we run Facebook, Native and Youtube advertising for businesses. #1 Clickbank Affiliate in the World and creator of Commission Hero.

Episode Summary

TAKE AWAYS

  • How one of the top affiliate marketers in the WORLD finds the jackpot offers.
  • Different types of spy tools for competitive research and inspiration.
  • How important relationships are with vendors and how to start them

RESOURCES/CONTACT:

Transcript

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Episode
66
Transcript

Dylan (00:00):

On this episode of the rich dad, poor dad podcast, we have the number one ClickBank affiliate marketer out there. Mr. Robbie Blanchard. Now we dive into spy tools, scaling creative testing, niching down, offer testing. It's super juicy. And if you're in affiliate marketing, learn from the best that we dive into so much, but I took so much out of this convo. I want to start affiliate marketing. So make sure to buckle up tune in this. One's good.

Robby (00:28):

Yeah. So, so the Abbott's been working best for me and has worked for me since literally the past five years is, uh, you know, it's kinda like storyboard illustration images. Right. So, um, which is kind of a mouthful there, but, uh, yeah, so storyboard illustration images and basically, uh, the whole reason they work is based on the curiosity angle and basically on a, you know, we call open loops, right? So, you know, an open loop is, you know, people don't know, it's like, it's a psychological kind of thing. And basically, you know, in everyday world, if I were to say, Hey, did you hear what happened today? And I didn't say anything else, you'd say, well, what, what happens today? Is everything okay? Are you all right? Like, there's good news app news. Like you want to know because I created the open loop. And then in your mind, like if you don't close that open loop, you're gonna lose, you're gonna lose your mind.

Robby (01:15):

Right. So, um, that's what I do with the images. So, you know, give you an example, you know, a storyboard image could be something like, uh, um, you know, it could be like two eggs that are like over-easy and this is, these are all drawings. Right. And then, you know, another part of the storyboard is like, you know, a glass of wine that's spilled over. And then another part of the storyboard is like, you know, a body part with an arrow kind of pointing to it. And so in your mind you're thinking like, okay, well what does this have to do with this? And why do these all connect? I know it's telling a story. I don't know what the story is. And so you want to figure out what it is. And obviously, you know, with the copy we got, because we do this on Facebook for the copy, we tie in the, you know, the story to the storyboard image, um, without revealing all the details. And that makes you want to click over it, close that open loop created with Viagra. Yeah. And, uh, that's, that's been like the go-to and it just works really well because, um, even know, Facebook changes, even though things happen, like people stay the same, they don't react to the same things. Uh, and so, you know, those are an image, an image like that is worth literally millions of dollars to me. Yeah.

Speaker 3 (02:27):

[inaudible],

Zach (02:27):

You're listening to the rich add poor ed podcast where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with core ads. Let's get into it. Welcome to another episode of the rich had poor ed podcast is sack I'm with Mr.

Zach (03:00):

Dillon carpenter. Dylan, you ready to talk about some affiliate marketing today? I'm always down to talk about affiliate marketing. Well, today's guest is the number one ClickBank affiliate. He's also the founder and creator of commission hero. Mr. Robbie Blanchard. Welcome to the show. How are you doing


Robby (03:20):

What's going on, fellas? How are ya, dude?

Zach (03:22):

You're just like Mr. Chipper man. Most affiliates I know are just like, uh, are like depressed and like hanging out in their closets and scared of people. And you're just like the most outgoing guy.

Robby (03:36):

No, Hey, I'm a big believer, you know, if you're not, uh, if, if you don't, if you don't laugh, you cry. Right. So I think it's, uh, the end of the day, I've been very blessed. I've been very fortunate to, to kind of have the life I have now. And, uh, man, I'm grateful for it every day. So yeah, of course I'm, I'm always happy.

Zach (03:53):

That's awesome, man. So tell everybody a little bit about what you're up to. Obviously you popped on my radar, you know, when, when I think I saw on Facebook or LinkedIn somewhere, um, you know, you were had some pictures of you at ClickBank headquarters, stuff like that. So tell her, tell everybody a little bit about what you're up to.

Robby (04:11):

Yeah, so I mean, my, my kind of story is, you know, six years ago I didn't have an online business. I wasn't, uh, I didn't even know what ClickBank was or affiliate marketing or, or anything. Really, all I knew was, was owning a gym and how to, how to help people get in shape and everything. So, uh, that's why I did six years ago and it was, I was struggling at that point. I didn't have the success that I had now or wanted to have. And then basically I was able to, you know, kind of get into affiliate marketing, um, you know, by, you know, kind of, uh, by chance. And, uh, that turned into me running ads on Facebook for affiliate offers. And then it turned into me getting really good at it and making hundreds per day and then thousands per day, and then, uh, tens of thousands per day and so on and so forth.

Robby (04:54):

And I've been able to, uh, get so good at it. I became number one on ClickBank, you know, a documented number one affiliate on the clipping platform, um, which was not planned, but super cool. And then, uh, I've been able to kind of give back over the past year and a half, two years and, uh, through my commission here, of course. And now we, you know, I have about 8,000 students in my course and, uh, you know, I help them have success using the same way I've had success. And, uh, that's probably the most rewarding thing. No, obviously I still do very well as an affiliate, but nothing gets me more excited and get me out of bed in the morning, then, uh, being able to help other people succeed. Right. Other people that had no experience before and now they're making literally life-changing money and that's, that's, that's everything to me. So, uh, it's definitely been a random journey, but it's awesome.

Zach (05:42):

Super cool. And you're up in the app, uh, affiliates get to one K a day that is that kind of like the main, like objective sweet spot for the people you're helping right now.

Robby (05:52):

Yeah. I mean, that's my, that's my ultimate goal for, for students. You know, I want to help as many people get to one kid day level. Um, but you know, we have people that, I mean, I mean, even we have people that literally had had no experience whatsoever. I mean, from all different backgrounds, all different, uh, parts of the world. And, uh, you know, now they're doing, you know, hundreds per day, thousands per day. We actually had several students this year that hit the seven figure level. So, um, no one really crazy stuff. And, uh, you know, it's, it's, life-changing stuff and it's so cool to see people like, like learn a new skill. Like these are people that like had no advertising background, didn't even know how to run an ad on Facebook and now, you know, a thousand dollars a day or more. And it's, uh, that's, that's super cool to me now.

Zach (06:33):

That is cool, man. That's awesome. Well, let's get into it. Tell us about your rich ad, man. Tell us what's working now for you. I want, I want, I want to hear it.

Robby (06:46):

So the avid has been working best for me and it has worked for me since literally, uh, the past five years is, uh, you know, it's kinda like storyboard illustration images. Right. So, um, which is kind of a mouthful there, but, uh, yeah, so storyboard illustration images and basically, uh, the whole reason they work is based on the curiosity angle and basically on a, you know, what we call open loops, right? So, you know, an open loop is, you know, people that don't know, it's like, it's a psychological kind of thing. And basically, you know, in everyday world, if I were to say, Hey, did you hear what happened today? And I didn't say anything else, you'd say, well, what, what happens today? Is everything okay? Are you all right? Good news, bad news. Like you want to know because I create the open loop.

Robby (07:27):

And then in your mind, like if you don't close that open loop, you're gonna lose it. You're gonna lose your mind. Right. So, um, that's what I do with the images. So, you know, give you an example, you know, a storyboard image could be something like, uh, um, you know, it could be like two eggs that are like over-easy and this is, these are all drawings, right. And then, you know, another part of the storyboard is like, you know, a glass of wine that's spilled over. And then another part of the storyboard is like, you know, a body part with an arrow kind of pointing to it. And so in your mind you're thinking like, okay, well, what does this have to do with this? And why do these all connect? I know it's telling a story. I don't know what the story is. And so you want to figure out what it is.

Robby (08:02):

And obviously, you know, with the copy we, cause we do this on Facebook with a copy. We tie in the, you know, the story to the storyboard image, um, without you're reeling all the details and that makes people want to click over and close that open loop that we created with the app, the app. And, uh, that's, that's been like the go-to and it just works really well because, um, we know Facebook changes, even though things happen, like people stay the same, they don't react to the same things. Uh, and so those are an image, an image like that. I mean, I is worth literally millions of dollars to me.

Zach (08:33):

Yeah. That's awesome. And how did you, how did you come up with the idea for that image? Like what was it, what was the creative process of getting there?

Robby (08:42):

Yeah, so it really comes down to like just testing out stuff. So one thing I love to do, and I definitely recommend that, uh, pretty much any, uh, any affiliate marketer, if you're running ads on Facebook or YouTube or, uh, native advertising, whatever it is. Um, I'm a big, I'm a big believer in spite tools, honestly, it's really, um, because, you know, I love to see what's working, uh, inside and outside of the niche that I want to promote. Um, because by doing that, you can see, you can get a good idea in terms of different angles. Um, if you're not a creative person, which, um, um, I was having the most creative person, but, uh, it's another way to like, just do your research and see what's working and you might even find something that's like in a completely different niche, but because of the angle you could be like, wow, like that, that was pretty interesting. I can make that work for my niche. I'm promoting right here. So, so that's really what I do. I never copy. I want to be very clear on that. Like it's not like, uh, you know, just swipe everything and do it cause which a lot of fleets do. Um, but it is taking those images, you know, creating, putting your own, spin on it and trying to improve it, trying to make it better and, and doing that. Um, that's literally the secret sauce, you know, it's good inspiration.

Dylan (09:46):

Yeah. I mean, it's, what are some of

Robby (09:47):

Your favorite items by tools? Um, so I use, uh, I personally use one called social ads scout, and that's what I've been using the most. Uh, uh, there's other ones out there there's free ones. There's paid ones. Like there's like what they call a big ad spy. And then there's, uh, I think, uh, Visto is like a free one for me. I just use social ads scout. That's what I recommend to my students. And, you know, just because I, I find that it's very easy to search for you search by network. You can search by, um, you know, uh, placement. Uh, I always searched by network, uh, network, just because I want to be able to see the, you know, which ClickBank ads you're running. Um, and that's, that's when I use, yeah. Now with the

Dylan (10:23):

Add that in generate, you know, easily seven figures, do you typically test that with, you know, 10 others or are you typically kind of just controlled testing one or one to three and then kind of seeing what hits and then

Robby (10:34):

Yeah, so he can't pay it. I start, I start with like three to five variations of a, of an image to be the same image can be different image. Uh, but, but three to five different different images. Right. Uh, and the, basically my goal is to, to narrow it down to one or two. And so, um, I won't scale until I get to that one or two images that are really working for me. Um, then once I scale, uh, I always kind of use that 80 20 rule where 80% of your budget should be geared towards your winners. You should always have, you know, 20% of your budget geared towards testing. Um, a lot of people make the mistake and don't test, they have a winner and they're like, yep, this is going to last forever. I'm good to go. Uh, and that is not the case. You have to always continue to test, always try to beat your control. Um, but yeah, usually, but when I scale, like when I'm really having a campaign, that's just going like crazy. I have maybe one, maybe two creatives

Dylan (11:22):

When they do hit that jackpot. And we're like, this is kind of working. How do you go from shoe spinning 500 bucks to a thousand? Is it kind of just doubling incremental small boots?

Robby (11:31):

Yeah. So, uh, it's a little bit of both, right? So on Facebook, I like to scale both horizontally, which would be, you know, taking your ad set and then duplicating their ad set. So now instead of having one of those ad sets, you gotta have five of them all spending a certain amount each, uh, and then the flip on the same side, I'm also vertically scaling ad sets. So, um, you know, if you have an ad set that is at 50 bucks a day, I, you know, I would say increase like 20% every other day or so. Um, and then I go to, you know, 60 and then the rest of the 72. And, um, so I'm continuing to do that. So it is the thing that people don't realize you can scale pretty fast over the period of like 30 days. Like, yeah, I think I forget what the status is, but basically if you're, you know, we started like 20 bucks a day and then like 30 days later could scale that 20% every day. Like you'd be spending like whatever it is, four or $5,000 a day, so the athletes can happen quick. And so, um, but the key is you have to make sure you have, you know, winning creatives. It's not just a, uh, uh, by chance thing. And also you have to know, I tell my students like never have a gambler's mentality because a lot of people will try to run ads and just, Oh, it works or, Oh, it didn't work. Like always look at the data and always be reactive to that data. Yeah.

Zach (12:41):

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Robby (13:41):

Ad [email protected] Speaking of which I want to, I want to talk about a poor head here as you react to a poor ed, what's the most you've ever lost, lost? Um, well, I wouldn't say I had a bad ad. I mean, I had a couple I've lost, you know, a couple hundred bucks or stuff like that. Um, the ads, the times I've lost money where, uh, I remember there was one day, one time where I was running. I was probably like in the 30 to 40 grand a day range, I was running, um, I can't campaign. And, uh, um, overnight one of the links, the offer that I was running to, you got like a D dos attack. And, um, so it wasn't until about, you know, $5,000, $6,000 in spend on that, uh, on that ad that I realized that it was going to nowhere. So that was probably the, probably the one of the months that, that hurt the most. But once again, like it's, it's, you know, it is what it is nothing to do about it. And that's not, that's a real awakening, especially when it's on fire and you're like, gotta give some more gas and then all of a sudden, Oh my God,

Zach (14:54):

What do you do now? What's the, what's the lesson that you took away from that poor ad, like to, to ensure that that doesn't happen again?

Robby (15:02):

Yeah. I think, I think for me, like the thing that I would, uh, you know, kind of recommend is, is always every single day, like a couple of times a day, check your links. Um, and then a simple fix, like, you know, do one in the morning. Do you want the afternoon do one in the evening? Just test your links, make sure everything's working. Uh, also stay in constant contact with the vendor themselves. Um, you know, that's one thing a lot of people don't do, which drives me crazy because like, you got to form that relationship with the product owner, you know, and then they'll let you know, like you're sending them sales and making them money. Like, they'll let you know if something happened, they'll let you know. Right. So we don't have that open dialogue with the vendor. Um, then, then you're, you're kind of left out alone there.

Robby (15:43):

So that would be my advice is just, you know, check your links and, uh, and stay in contact with the vendor and form that relationship. That's, that's important. I think the other thing is important too, is like the other reason why you want to form that relationship is because, you know, first of all, they're gonna give you the inside scoop on stuff, right? Like you're, if you're running a decent amount of volume for them, they're going to be like, Hey, like, have you tried this angle? Or, Hey, like, we've been finding that, you know, this age range is killing it for us. You know, like, like little nuggets like that. And man, I've had little side conversations with, uh, you know, product owners and just one little tip that they gave me, like, man, just like, uh, changed the game or, you know, made, made me a few thousand bucks just because of that one, a little adjustment they told me to do so. Yeah. So have an open dialogue with the product owner.

Zach (16:25):

That's awesome, man. All right, cool. So let's talk about some financial principles for affiliate marketers. What, uh, what advice do you have for those that are wanting to get to one K a day?

Robby (16:37):

Mm, yeah. So a couple of, couple of things here, right? And this is just based on working with my students and seeing the mistakes that are made and, uh, the misconceptions and stuff. Uh, the first thing I would say is, uh, you need to find a, uh, a niche in an, a category that is mass market. I think that that's important. So for me, I love the health niche. Uh, you can go with the wealth niche, you go the relationship niche, but for me, health is great. And the reason why is because first of all, it's, uh, it's huge and there's room for everybody. There's no saturation. Uh, it's also, you know, uh, if there was such a thing as recession proof, I would say, this is, this is one of the niches, because even though the economy's down, people want to lose weight, it's still, um, no matter what, uh, so that I would say that the other thing I would say, you know, kind of from a, um, know, along the lines, if I, financial standpoint is, is choose one offer at a time, um, you know, so many people, if in order to make more money online, you have to do more things.

Robby (17:30):

Uh, when usually it's the opposite. If you do less and focus on one thing and one thing only, and in one offer and one traffic source, you end up making way more money than you ever imagined. So offer a time. And that will also save you a lot of frustration in the end, because we focused on three different offers. Like you're spending three different times, testing, three things going on, and you're only giving like 33% of your attention to each one. So you have a hundred percent attention on one offer and you have more success. Uh, and then the last thing I would say is, um, it starts small, you know, start small, like with Facebook. That's why I left Facebook because you can start at 20, 30, $40 a day, uh, and get a decent amount of data that you can react to and make decisions off of. Um, unlike, you know, native, for example, native, you have to spend thousands to know if it's going to work or not. Right. Whereas now with Facebook, you can get a really good idea, um, and you can make decisions and, and fill up quickly. So that would be my advice when it comes to getting to that thousand dollars a day. How many

Zach (18:26):

Offers do you run at one time at your level

Robby (18:28):

One? And do these typically

Zach (18:31):

Have a expiration time or is

Robby (18:33):

It no. No, not really. Um, you know, I find that the thing that has the most expiration is probably the creatives and the landing pages. Um, you know, but once again, like the offer very rarely does the offer, like after maybe a year or two years, like, yeah, you definitely get to see something for sure. But, um, most offers, especially in the weight loss niche, I mean, they can run for, you know, eight months, 12 months at high volume and not have too much of an issue. Uh, the creatives, the copy, for sure. You gotta change those up. But, you know, I kind of use the, you know, the model of like Geico, right? Like Geico sells insurance. Like they always sell insurance, but what they have to do is they have to constantly change their creatives. Right. It's you're the caveman update, camel, you got all that stuff. Um, it's the same thing with affiliate marketing, like, you know, your offer, uh, probably won't burn out as much as your creatives do. And that's why you have to constantly make stuff up on the front end. Yeah.

Zach (19:23):

It was a great example that 15% man, everybody knows that, but yeah, the caveman, the guy that's crazy. Yeah, man, when you put it out,

Robby (19:33):

That's awesome.

Zach (19:33):

Yeah. Rob, it's been amazing. Thank you so much for being a guest on the rich Richard portrait podcast. Tell everybody what you're up to next. And

Robby (19:41):

Yeah. I mean, if people are wanting to learn how to scale to a thousand dollars a day or learn how to, um, have success like I had with my senior, have you can just go to commission, hero.com/training to learn all about it. If you want to do that,

Zach (19:56):

Do you teach people how to pick offers? I feel like half of the battle is like picky.

Robby (20:01):

Oh my God. It really is because, I mean like, man, if, if you were to do this on your own, like you would go on a platform like ClickBank, which has like literally thousands of offers and you'd be like, ah, I think this one looks good, but you don't know. Right. And then, you know, that's one of the craziest things because you know, you can, a lot of time, money and frustration could be wasted there. And uh, you know, so yeah, we, we show you what offers from all. We show you how to run the ads on Facebook. We show you how to structure your ad, your landing pages. Like we're there with you every step of the way. Yeah. That's awesome, man. That is awesome. Cool. Well, amazing stuff. Where can people get in touch with? Yeah. So I mean a couple of things, you know, obviously if you want to I'm on Instagram all the time. So just at Robbie Blanchard, and then obviously if you want to check out commission your own, just go to, uh, uh, commission hero.com forward slash training to learn more about it. Yeah.

Speaker 3 (20:52):

There you go. Awesome. Thanks so much

Zach (21:00):

For listening to another episode of the rich ed or ed podcast. If you're like me and listen to podcasts on the go, go ahead and subscribe on Apple podcasts, Spotify, YouTube, and rich ed [inaudible] dot com slash podcast. And if you absolutely love the show, go ahead and leave a review and a comment share with a friend. If you do take a copy screenshot of it, email me [email protected] Show me you left a review and I'll give you a free copy of the rich add or add book to learn more about the book. Go to rich ed [inaudible] dot com to leave a review that a rich ed or ed.com/review.

Speaker 3 (21:34):

Thanks again.


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About The Podcast

Jason Hornung is the founder and Creative Director at JH Media LLC, the world’s #1 direct response advertising agency focusing exclusively on the Facebook ads platform. Jason’s proprietary methods for ad creation, audience selection and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR

Zach Johnson

Zach Johnson is Founder of FunnelDash, the Agency Growth and Finance Company, with their legendary Clients Like Clockwork solutions. Under Zach’s leadership, FunnelDash has grown to over 5,000+ agency customers managing over $1 Billion in ad spend across 41,000 ad accounts on. Zach’s private clients have included influencers such as Dr. Axe, Marie Forleo, Dan Kennedy, Dean Graziozi to name a few. Zach is also a noted keynote speaker and industry leader who’s now on a mission to partner with agencies to fund $1 Billion in ad spend over the next 5 years.

Dylan Carpenter

Dylan Carpenter

Dylan Carpenter will be diving into what he and his team are seeing in 200+ accounts on Google and Facebook when it comes to trends, new offerings, and new opportunities. With over $10 million in Facebook/Instagram ad spend, Dylan Carpenter had the pleasure to work with Fortune 500 companies, high investment start-ups, non-profits, and local businesses advertising everything from local services to physical and digital products. Having worked at Facebook as an Account Manager and now with 5+ years of additional Facebook Advertising under my belt, I’ve worked alongside 60+ agencies and over 500+ businesses. I work with a team of Facebook, Google, and LinkedIn experts to continue to help companies and small businesses leverage the power of digital marketing.

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