How to Boost Customer LTV by Building Engaged Communities with Adis, founder of AdHouse

Zach Johnson

Dylan Carpenter

Adis Pez

Episode
81
|
1

Adis Pez

,

Founder

AdHouse
Apple PodcastsGoogle PodcastsLive on SpotifyLive on Youtube

Adis Pez, Found of AdHouse, they launch and scale international eCommerce brands

Episode Summary

TAKE AWAYS

  • How to create super intimate and engaged communities
  • How to use your customers to get feedback and gain insights
  • How to properly set up expectations with clients to set yourself up for success

RESOURCES/CONTACT:

Transcript

1
,
Episode
81
Transcript

Dylan (00:00):

On this episode of the rich dad podcast, we have Odyssey Pez, who is the founder over at ad house. And they're easily responsible for spending roughly 15 million plus every year across shoot Facebook and Instagram. It's kind of brand building, positioning and development. We dive into building a community how to monetize it, boosting that LTV, how to create awesome referral traffic. And we also dive into some super interesting concepts on cash reserves, equity deals. So, I mean, shoot, if you're into building brands, you got to tune into this one

Adis (00:34):

Social ads and especially Facebook and Instagram or some German speaking e-commerce brands help, particularly one brands to scale from, I don't know, three or 4,000 euros a month, which is about $5,000 to over a million a month, um, in a very short time period. And yeah, that's how things started rolling. And then after that, we took on several clients. Most of them are based in the German speaking region, but sell internationally. And yeah, we, we focus a lot of social ads and, um, one of the biggest topics that we have in the agency is like the brand building part. So positioning look and feel, um, creative development, copywriting, um, development of Shopify stores. Um, so yeah, we, we not only run the ads, we try to have a more holistic approach and focus on everything that on some scale has like effects on the return of the ads at the end of the day. So that's what we do day in and day out.

Zach (01:48):

You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with four ads. Let's get into it.

Dylan (02:16):

All right, everybody, we're back in business with another episode of the rich dad, poor add podcast, we got your hosts in the house, Mr. Dylan Carpenter, hope everybody's doing well on this fine afternoon. Today we have an actual bad-ass guests. He's spoken on numerous conferences, you know, on the ad side of things I believe is in Austria. He can maybe correct that, but we have the founder of ad house. They managed shoot roughly 15 plus million. Every single year they build on the scale of D to C brands. They love to focus on the branding side, the positioning, the website development, but more recently he's been in the kind of more building the brand scene, which has been super interesting there. So, I mean, I could hype this up all day, but we got this PR Pez hope I had a slaughter that man. Well, heck yeah man. How's it going over there?


Adis (03:04):

Yeah, everything's good. Like Brianna is a bit crazy. We had like a locked down and a terrorist attack happening two days ago. So it's a bit of crazy times here. Um, but yeah. Hope you guys are good in the U S

Dylan (03:17):

Yeah. W we got the election stuff going on, so it's, I'm sure you're, you're hearing all about that. So it's, it's weird times, but you know, at least businesses getting better. So I can't complain there at all.

Adis (03:32):

From an outside perspective, it looks like a bit of a freak show what's happening there. So it's crazy.

Dylan (03:37):

Oh dude. I would say, like it's, it's so bad, but it's, it's entertaining. I mean, but Hey, it's, it's where the world's at. We've got COVID we've got so many things going on. It's cause I was actually reading about that terrorist attack that took place in Vienna a couple of days ago. That's fricking terrible, man. That's crazy. But yeah, on a, on a brighter note, give everybody a little background on kind of who you are kind of what you're getting into. So everybody kind of has some context there.

Adis (04:05):

Sure. Um, so I started originally as a graphic designer, I don't know, eight or nine years ago, or so then I used to work for, um, the biggest television station in the German speaking region. And they are first, um, got in touch with a direct to consumer brands who run TV ads. After that I used to do to, um, online marketing for Forbes central and Eastern Europe. So Forbes magazine guys, uh, doing the rich list. Um, and after that I started a freelance business. I've done online marketing and kind of quickly, I decided to that I want to switch completely on social ads and that's how I got into the whole drop shipping game and figured out very quickly that drop shipping is not the type of business I want to do for a long period of time because I just felt like scam. And um, yeah.

Adis (04:57):

Then we started like our agency business started to manage, um, the social ads and especially Facebook and Instagram for some German speaking. Um, e-commerce brands helped particularly one brands to scale from, I don't know, three or 4,000 euros a month, which is about $5,000 to over a million a month, um, in a very short time period. And yeah, that's how things started rolling. And then after that, we took on several clients. Most of them are based in the German speaking region, but, um, sell internationally and yeah, we, we focus a lot of social ads and, um, one of the biggest topics that we have in the agency is like the brand building part. So positioning look and feel, um, creative development, copywriting, um, development of Shopify stores. Um, so yeah, we, we not only run the ads, we try to have a more holistic approach and focus on everything that on some scale has like effects on the return of the ads at the end of the day. So that's what we do day in and day out. So

Dylan (06:07):

Pretty much a full-stack agency

Adis (06:10):

Kind of, yeah, I wouldn't say full stack. We are still focused on paid and social ads because our business model is that we charge on an ad spend share model. So the more the client, the more budget the clients gives us, the more we earn. Um, and, um, we do everything that's necessary to, to be able to spend profitably on Facebook and Instagram. So we are not running Google ads. Um, we don't do my own marketing. We have partners, um, for those topics, but, um, our focus is on paid social and branding and creatives.

Dylan (06:43):

That was my next question there. So when it comes to how big is y'all's team internally?

Adis (06:48):

Uh, internally we are seven people and externally I couldn't name it like we work with, uh, dozens of freelancers. And actually I think that, um, most agencies in the future will be like, I dunno, a couple of project managers and all the other guys will be freelancers because yeah, I get a lot of good people, um, want to live the digital nomad lifestyle and work on their terms. Um, and I don't know, different time zones and they want to structure their day, how they prefer it to be. And I think that's where things are moving in the future. So we try to keep the team as lean as possible, but still have like, uh, a really good SWAT team, um, of, of great people and, um, try to surround ourselves with the best people out there.

Dylan (07:38):

Man. I love that. And yeah, I think you're spot on the agency model. I mean, you don't need that much overhead and swore means to get good media buyers, graphic designers, a lot of them, the really good ones just don't want to work in house anymore. These days to where they want to have multiple brands that freelance model has gotten really appealing. I feel like, well, heck yeah, man, you got some cool stuff cooking over there. Hell yes, we fun. So, you know, with the rich dad, poor dad podcast, we'd love to kind of dive into what's working what isn't working. So, I mean, let's dive into the world of what's working good for you right now. What's your rich ad? [inaudible]

Adis (08:13):

I have actually my rich hasn't had to do like a lot with ads in general. Um, I see like, um, starting direct to consumer brands, especially isn't that hard anymore. Shopify. Um, their main mission is like on the rebels. Everybody can start a Shopify store nowadays. Everybody can get like, I don't know, a third party logistics or running ads. Isn't like that hard anymore. Like there are ton of tutorials out there. You can watch things like this podcast and you can learn it in, in athletes and other groups and stuff like that. So the knowledge is out there. And I don't think that the value proposition happening on running the ad site, but what I see, um, the differentiates the brands that do really well from the ones that don't do is from the one hand the branding, but even the branding is something that can be done, like, because you can hire just a good agency, but where the real value is is happening is like building a community. If you have a strong and loyal community for your brand, um, I don't think it's that easy to copy you because your product, your brand can be copied from a design perspective, from a website perspective, of course, from the product perspective, but a community can't be copied that easy. So that's where I see the biggest value, um, development. And I think if you want to have a really outstandingly good running a direct to consumer brand, especially, um, you need to have the community build around the brand

Dylan (09:50):

When it comes to these communities, where do you recommend people, place them email lists, Facebook groups, you know, offline kind of communities. Where's your go-to and what's your kind of path to build these communities for brands. Essentially.

Adis (10:02):

That's a great question, but it totally depends on what actually what you actually do. Um, but some of the biggest direct to consumer brands out there are built nowadays from influencers because they, they start with the approach, okay, I'll already have a community. What could I launch? Um, but let's just have a look at Kylie cosmetics or the Jeffree star cosmetics line, or I don't know who the beauty, um, so they, they build at first a community and then started like brands. So Instagram of course is like one of the channels that you should go. Um, the thing is I always see traffic like in free parts. Like, and this is something I learned like 10 years ago from digital marketer, like traffic, you, you can control traffic. You, I dunno what did is traffic. You can control you can't control and traffic that you own.

Adis (10:52):

And I think if you have a community let's say on Instagram, you definitely should try to get them off of Instagram into an email list, for example, or into, onto your website so that you can retarget them. So take them from one place, move them to another and have them like everywhere because your risk then is split. Um, something that works great are Facebook groups, but more for a bit, um, older, um, demographic like demographics. For example, if you have like a very young audience, I don't think that, um, Facebook groups are the way to go, but let's say you are selling a products to new people from 30 plus years. Then, uh, Facebook groups are a fantastic way to work with. We just have a bigger reach than on your orogenic Facebook feed. And, um, one of our clients is one of the biggest, um, yeah.

Adis (11:42):

How do I say like, uh, female fitness brands in the world. They have like a couple of million followers, but they don't have a Facebook group. And we simply, we, um, yeah, we, we discussed with them, Hey, let's a Facebook group. You have like the biggest female fitness brand in the world. You also should have like the biggest female fitness community in the world. And they started a group and it's like, man, it's crushing it. That's crazy. Yeah. But that's my rich ad actually like building a community around the brand. It sounds so obvious, but I don't see many brands doing it.

Dylan (12:14):

And what's the best way to monetize those kinds of communities more or less do you give them special offers? Hey, for our exclusive members, when gonna give you this, how do you cater your, you know, offers or presentations to the community versus somebody who has no idea who you are

Adis (12:30):

Probably a ton of waste. Um, so how can you leverage your community as a question, one, um, type of leverage is like you get customer insights that are so valuable out of the community. Like really, they, they tell you what you need to launch next. And they tell you that there also, for example, one brand that we've worked with has like a crazy Facebook group. They're selling glass bottles. What we have done is we've done renderings from the bottles, um, prior to producing the new designs of the bottles. We asked inside the Facebook group, we gave them like 10 rendering, some bottles and ask them which one you prefer, which one you like the most. They gave us like clear hints of what design, their preferred best. And then we launched it. So we, we, we had like a minimum viable product, which was only a rendering.

Adis (13:16):

The community told us which one they want to buy. And then we started producing them. This is one way to leverage a community like getting customer insights and feedback. The other thing is, if you have done, let's say inside of a Facebook group and you give them like, often you treat them like better than all the other, um, customers that you have that are not inside the group. We can give them like, um, discounts. You can give them early access to your black Friday campaign or two product launches. If they have like prior Xs one or two days prior to the launch that they feel special and there will be more oil. Also, when you have like a community built around your brand, the lifetime value will be better. Definitely. We measured it. The lifetime value is, is way stronger. Um, you can direct traffic.

Adis (14:01):

Let's say you have 30, 40,000 people inside a Facebook group. Um, you can do like weekly challenges. Let's say you're posting something on your Facebook feed or genetically that you're launching a new product. One thing matter of favorite tag is inside the Facebook group. You can do like a weekly challenge where you do a giveaway. Let's say you're giving away, I dunno, five, uh, five sets of your product, whatever. And you can, um, direct traffic to your late latest, um, organic posting. You can tell them, Hey guys, we just posted something on our Facebook feed, please. Um, when you ordered the new product, go into the comment section of the new posting and post a screenshot of your order confirmation. So we managed to have like orogenic postings with over a thousand screenshots of order inside the comments and just imagine turning this type of agentic, posting into a prospecting ad.

Adis (14:57):

So it's social proof like extreme social proof. Imagine seeing a prospecting ad in your feed and the ad has like a thousand comments with people posting or order confirmations. So you can direct them. It's like, it's like a tribe or, or even like a cult. We can tell them what to do. And if you treat them well, um, they will do everything that you tell them. So this is another type of leverage. Um, you can do a loyalty, a lot of the program, for example, Shopify, there is an app called Welty line or another world co um, um, another one called smile.io where you can give them, like, I dunno, special discounts for club members, or you can ask them to refer friends, which works very well. We recently invested in a brand and, um, it's a female, um, female focused product. And we saw in the, in the comment section under ads that a lot of, um, potential customers tech, their best friend and told right, wrote something like, Hey, we need to buy this.

Adis (16:01):

So we thought, okay, if like 70% of all the comments are people, um, telling their best friend to buy, um, maybe we should introduce a referral program. So we introduced it. And if you refer a friend, you and your friend get, uh, 15 euros, it's like $70 off each. So we were able to generate like 30% more revenue just by having a referral system place. And yeah, I mean, I could talk like for hours about how to leverage a community. It's crazy. Like, um, I think it's the biggest leverage that you can have for brands.

Dylan (16:42):

Oh yeah. And one of the more recent ones I did is we were coming up with offers for black Friday cyber Monday. And of course, you know, I go to the client with my recommendations, but then of course, I'm always like, let's go ahead and go into the group. Let's ask, you know, the community more or less, Hey, will it be an offer that you would love to see for black Friday to where we actually got our ideas from individuals saying, Hey, I love a buy two, get one for free or something. Swear to kind of, you know, really helps shape, you know, alignment with offers based off what the current audience wants. So, I mean, I think it was it's killer, man. Hell yeah.

Adis (17:13):

Inside the Facebook group, you can have a more intimate discussion. Then you can have it on a Facebook page because on your Facebook feed, you will, you, you can't ask you or you can, but you don't want to ask about negative feedback, but inside the Facebook group, you can be more volatile. You can ask anything. Uh, you can ask them, Hey, what, what have you liked about the purchasing experience and what was not that good? And oftentimes you learn more from the negative feedback that you get. So a Facebook community is like a closed a gated community. You can, you can have just a different type of, um, discussion with them, which is really valuable. Oh yeah,

Dylan (17:57):

You are spot on it's. It creates that intimate, you know, environment. So I think that's killer there. Now. That's quite a rich add there. We've got some actionable items and then I got some good highlights. Hell yeah.

Zach (18:10):

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Dylan (19:25):

I'll work, check it [email protected] So of course we love to see what's working good for you, but we also love to see that we're not all perfect. So, I mean, when it comes to some of those embarrassing tests or something you thought would work really well, that just didn't pan out. What's, you're poor at, in that scenario

Adis (19:47):

Question. Um, in general, I think every everyone running Facebook and Instagram ads nowadays have liked this topic of extreme volatility. So it's really hard, especially if you're an agency like we are to, um, promise your customers results because oftentimes there are so many factors out of your hand, you can't control. So I would say like, there is not one specific thing that is, is, is not working, but in general, it's just like Facebook is behaving like crazy. I Fe I have the feeling that the algorithm is kind of messed up. Let's say like this, um, because of COVID and people in big brands pulling out their budgets. And then, um, I, I just think the machine learning is off. So we have this extremely utility is like the biggest topic. It's hard to scale because on some days it's performing very well and others it's not performing at all.

Adis (20:47):

Um, but, but how we deal with it as an agency, um, is that we don't look on a one or two day basis, uh, on the ads anymore. We have like a more chilled approach. We of course check the ads every, every day, but we don't make decisions based on the performance of one or two days. Sometimes we really just make decisions based on four or five or even a week, uh, four or five days or a week, because yeah, that's the easiest way. Um, another challenge that we have as a topic of attribution that a ton of brands have, especially if you work with big brands that do like, I don't know, eight figures or nine figures, um, the topic of attribution is a hard one. Um, but yeah, I always say it's better to overspend and underspend if you can afford it because if you underspend, um, and your competitors, don't the opportunity cost of not spending more is just way too high. Um, and if you're not aiming for an quick exit, um, yeah, you, you should think about it.

Dylan (21:57):

Oh yeah. And I mean, I think a key point here is that volatility factor, these platforms change so often. And I mean, I've even noticed it from the first of the month, we've been noticing CPMs dropped 20 or 30% already. So there's some weird stuff going on and not to mention, I think Facebook released their Q3 metrics or what nots, where they're announced 2 million less users in the million more advertisers. So maybe it could be inventory to the elections. The COVID the amount of factories out there is unreal to where with the amount of agencies I see, we're going to get you 10 X I'm disliked. Those guys are bullshitting so hard, man. Like expectations are one of the biggest things here. So out of curiosity, how do you set expectations with your clients in these scenarios?

Adis (22:42):

Very good question. So we are kind of strict of who we, um, onboard as a client. First of all, we need to have like the feeling that, um, they understand that we are not magicians. We, we, we can show them case studies and, uh, show them what worked well. But we also tell them upfront that there are brands that we were not able to scale. So we manage their expectations. We tell them, look, we think chances are high, that we can scale you based on this and this and this learning that we have. Um, those are the levers that we would like to pull. Um, but we can't promise you anything. So we really just look about on the type of the person that we are talking to, if there's a, someone that, who in total like really is not just focused on the scaling part and, um, considers even a small scale, not as, as, as like a win, we don't onboard them as a client.

Adis (23:41):

So it really just needs to be a real business person. And not some, some random business owner who wants to make a quick buck. We are trying to work with people who have a more strategic, um, and even a bit more long-term approach and building brands. And, and they just need to understand that, um, if the ads are not performing well one day, um, it is not because we are not in managing the accounts properly because it can be like dozens of factors that, um, uh, that led to a cheaper performance. So yeah, we, we, we really tried to filter, um, during the onboarding who we want to work with and who not is the easiest approach, but even then it's, it's hard sometimes to be honest, like running an agency is not like the easiest business. It's great because you can generate light, um, quite quickly, like a good cashflow if you have a track record. Um, but yeah, it's, it's, there are jobs less stressful. Let's say like this.

Dylan (24:46):

Oh my God. Yeah. Yeah. 2020 has been the most stressful year for like media buyers or agencies out there. I feel like a hundred percent. Cause I think it's kind of funny. You bring that up. I mean, case studies, Hey, you know, you say, you know, a prospect, a case study. Oh cool. You can replicate that. No, that's a very one-off scenario there where I brought on somebody last week and they were like, do you have any references? I'm like, yeah, you want a good one or a bad one? And it's like, let's be real these days. You know, it's not all rainbows and butterflies,

Adis (25:16):

Even with our clients, sorry with our clients. I said, we, our staff, um, we are trying to tell the clients, look, even if the performance stays as it is, you will learn something that will be like, uh, a benefit to your business. So that's the approach that I have to business in general, but it's hard to make investments into knowledge that will not sooner or later pay off. Maybe the things that we do with your campaigns will not immediately have an impact. But if I talk to brand owners, uh, about community building and, um, we, we, we will not be able to scale their ads, but they learn how to build a cool community around their brand and they will increase their lifetime value and, and they, they, they got a massive benefit out of it. So yeah, I think running an agency is really like 50% about expectation management,

Dylan (26:15):

Man. This is good, man. We have so many agencies listening to this, so y'all buckle up. It's getting real heck yeah, man. So that's quite the rich and poor ad side of things. So of course, with the name of the podcast, it's very similar to a book. I'm sure you're familiar with, we love to kind of meet new crossroads of marketing and the financial side of things. So what kind of financial principle or financial tip could you kind of share with the audience based off your experience and expertise?

Adis (26:41):

Well, I know there are a lot of, um, from a personal perspective, um sure. Should I share one or two personal ones and one or two business focused ones? Heck yeah. Yeah. Good. Okay. From personal ones. Um, I think it's kind of important, especially for people who are starting out to keep the costs of living, uh, as low as possible because, um, if you like get a big, nice apartment and, uh, expensive car and a great watch and stuff like that, um, it just gives you so much pressure, which leads to poor decisions because if you are like really in, in a, not so good financial situation, at one point you will make different decisions than if you have a clear mind. So that's a personal principle, a financial principle that I always tell people who ask me for, for some insights. Um, then another one is like all of the good investments that I've done so far where, um, the ones that I made in, in, into self-education like buying courses or especially going on masterminds, meeting people.

Adis (27:50):

Um, I really think that there was wasn't even one conference that I paid for or online event or whatever that hasn't had, like a massive return on invest every, sorry, what's your learning at these or the people you meet both? Um, I, I can give you one example. There is one mastermind in Germany. Um, and I, when was it the first time that I attended, I think like five years ago or so, or six years and there, I had like a normal salary and stuff like that. And then I paid like $6,000 or so for one mastermind event, which was one day. And for me it was like an insane amount of money back then. And I never thought that I will get back, but I just was curious to meet like people who are far ahead of me. Like a lot of the most known German speaking online, marketers, I attended a mastermind.

Adis (28:46):

It was in, uh, EBITDA in a BTSA. So it was beautiful. We were at a great hotel, great dinner. I met interesting people and it paid off for it. And, um, couple of years later I started working with one or two people from the mastermind and they paid me like good money for running their ads. So I paid like $6,000 and I got like 10, not 10 X, 20 X out of it. And this happened like really often to me. So it's, it's about meeting people or if you're at a conference, sometimes it's, it's one sentence that can change your complete business. So yeah, some like if you look at it, um, sometimes afterwards you it's easy to, to connect the dots, but, but it's hard to upfront know which conference will pay off, which will not. But I think the best investment you can make is like into new connections, new people, meeting new people and then getting new knowledge for yourself.

Dylan (29:47):

I couldn't agree more, man. That's, that's what leveled me up going, you know, the ice SAC events and whatnot, just hanging around with all the bad-ass is where you kind of want to be. So, I mean, it's kind of putting you in that proximity of those like-minded individuals and it's, it's wild, how fast it kind of levels you up to.

Adis (30:04):

Yeah. Ice tech is a good example. Like that's how I got into the international online marketing or e-commerce, uh, scene. I tended as a visitor. No, first I bought like an online course. Um, or I can tell you the story, actually. It's kind of interesting. Um, I met the guy in Dubai and he told me about ice tech back then. And when I was back in a hotel, I bought the online course. One year later I attended, um, the event in Barcelona and two years later I spoke at the stage. So the investment was like 400 euros for a course. And the return was like really good on them. So I think this is actually probably the best financial, um, tip that I can share.

Dylan (30:46):

Thank you. Yeah, no, I couldn't agree more, you know, and of course there's so many free resources out there to where if you're not ready for a mastermind, go to YouTube, you know, get to that low.

Adis (30:56):

Yeah. But you need to filter it. Like there is a lot of, especially in the U S like, you guys are to have to say this, but, um, there's like a lot of nonsense out there. Oh, a hundred percent.

Dylan (31:09):

So on the business side of things, what kind of tips you got there?

Adis (31:12):

Kind of the same thing, like, uh, try to always have cash on the side. So how much cash would you recommend or I'm not an accountant, so, um, is it a six month? Actually, I was really shocked when, when COVID hit, um, in Austria, we, there, there was like reports that, um, the, the standard company has like cash reserves for only 28, eight days, which for me was like insane. Like, okay, if you only have cash on the bank for 28 days, probably it's not the worst if you, um, run out of business. Um, and yeah, I would say like at least have enough cash and decide to be able to, um, burn money for six months, even if there is not one penny coming in. Um, but besides that, sometimes you just need to take risks. So, um, I, I really can, um, it's mixed, like you need to have cash and decide played safe, but you also need sometimes be willing to, to, um, take big risks.

Adis (32:19):

And another tip that I, that I have probably is, um, if you are able to do, to get equity for your workforce or, or your knowledge or whatever, as an agency, for example, you should do it. Um, but w recently we had like one client and saw that they are doing good numbers, but it was okay. It was just like a small brand starting out. And I somehow had the gut feeling, okay. I think this is, this is something that sooner or later will blow off. And I exactly knew what levers we can pull to bring them on another level. And then, like, we just took a small risk. We said, Hey, we can offer you, um, like one and a half or two years of our workforce, or, um, really like stepping in as kind of co-founders, but we want like, uh, 90% of the company.

Adis (33:16):

And they said, yes. Um, for us, it's an opportunity cost because for two years we will not see any money. Um, if everything's plays out well, the upside will be like insane. If not, we spent like, uh, two years, um, we messed up 10 years of our time into this brand, but even then we will learn a lot and sooner or later these learnings will pay off. So I think, yeah, if you're able to, to get stakes and companies, um, you should do it, but only if you are able to control what happens. I see a lot of people like, um, having stakes in companies where they don't really have control of anything. Um, yeah, I, I don't, I don't like investing into things where I don't have control even. Like, if you invest in stocks, I just buy stocks from companies that I really follow. Let's say Shopify. Um, well, I bought Shopify Starks because I'm using it on a daily basis. I see the huge value that it's offering to businesses out there. I follow like the founder on Twitter and I listen to his podcasts. I just know how well-run the company is. So yeah, I always liked to invest in things where I have some sort of control or at least I have the feeling that I have some sort of control.

Dylan (34:39):

No, I, I love this. So with these equity deals, more or less, how long do you set them up? Do you plan on going in for a year? You mentioned in this scenario two years, but if somebody were to start doing this, would you recommend them, you know, come in with a year minimum, two years minimum to really, you know, try and help grow and user and network and your resources to really make this worth it.

Adis (35:04):

I mean, it depends. Um, there, there are a couple of certain topics, like one is focus. Uh, if you want to do something really good, you need to put a lot of focus into it. So I think it's kind of hard to invest in 10, let's say 10 brands. We at the moment are running our agency. We have a lot of clients and it's not easy to manage everything besides that. We have the investments that we made and they need a lot of focus and time as well. And it's not just about focusing time. You just need space in your head to be able to think about, um, next moves. So I love a Naval, Ravikant the founder from angel list. Um, and it says like entrepreneurs and business owners nowadays, they don't need to hustle. Like everybody in a truck, uh, tells everybody to do.

Adis (35:56):

They need to be like, uh, they need to train a lot sprint. And then rest like Warren buffet is not working 15 hours a day. He's re he's reading six hours a day and working probably one or two. And it's not something that he has, uh, practiced in the last two to three years. He's done it like this for 30, 40 years. And I also think this is a good way to go, like, um, having a lot of time to think about the right things to do instead of doing a lot. So you don't need to invest in 10 brands, pick one or two where you think the potential is good, um, where you are willing to invest, um, a year or two. And then it totally depends on the deal. Like part is Brendan. We invested in, there is no timeframe. I just gave myself the timeframe of two years to see if it plays out well. Or if not. And if after two years we see a cadence is really taking off. Um, I will shift like the 95, 30% focus of my time that I now put into this brand back into other projects. So it's, it's allocating resources that you have,

Dylan (37:09):

Man, this is fricking awesome. We'll snap her running up on it. So, I mean, what's the best way for people to kind of get in touch with you? How can we support you and what do you have kind of next in the pipeline? Any kind of fun new projects?

Adis (37:23):

Um, yeah, we have a couple of fun new projects so people can, uh, can add me on Instagram. My name is Addis Pez. Um, feel free to message me. I'm always willing to answer questions and just to meet new people. Um, besides that, if there are some brand owners out there who are interested in working in together, you can check our website out, it's at house.com and yeah, what is in the pipeline like we are launching new brands and, uh, at the end of the year, we were planning to have three brands in the pipeline and let's see, one of them hopefully will take off if you're interested in and how we build brands and what we do. Um, you can message me on Instagram and I'm willing to answer some questions, but yeah, that's it.

Dylan (38:08):

Hell yeah, man. We all heard it. Go ahead. I'm up? Well, Hey man, much appreciated. Thanks for jumping on and we'll get you back on for sure. After all this crazy stuff to see how it's all going.

Zach (38:18):

Thank you. It was a pleasure. Thanks so much for listening to another episode of the rich ed or ed podcasts. If you're like me and listen to podcasts on the go, go ahead and subscribe on Apple podcasts, Spotify, YouTube, and rich ed [inaudible] dot slash podcast. And if you absolutely love the show, go ahead and leave a review and a comment share with a friend. If you do take a copy screenshot of it, email me [email protected] Show me you left a review. I'll give you a free copy of the rich add or add book. Learn more about the book. Go to rich ed [inaudible] dot com to leave a review that a rich ed or at.com/review.

Adis (38:58):

Thanks again.


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About The Podcast

Jason Hornung is the founder and Creative Director at JH Media LLC, the world’s #1 direct response advertising agency focusing exclusively on the Facebook ads platform. Jason’s proprietary methods for ad creation, audience selection and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR

Zach Johnson

Zach Johnson is Founder of FunnelDash, the Agency Growth and Finance Company, with their legendary Clients Like Clockwork solutions. Under Zach’s leadership, FunnelDash has grown to over 5,000+ agency customers managing over $1 Billion in ad spend across 41,000 ad accounts on. Zach’s private clients have included influencers such as Dr. Axe, Marie Forleo, Dan Kennedy, Dean Graziozi to name a few. Zach is also a noted keynote speaker and industry leader who’s now on a mission to partner with agencies to fund $1 Billion in ad spend over the next 5 years.

Dylan Carpenter

Dylan Carpenter

Dylan Carpenter will be diving into what he and his team are seeing in 200+ accounts on Google and Facebook when it comes to trends, new offerings, and new opportunities. With over $10 million in Facebook/Instagram ad spend, Dylan Carpenter had the pleasure to work with Fortune 500 companies, high investment start-ups, non-profits, and local businesses advertising everything from local services to physical and digital products. Having worked at Facebook as an Account Manager and now with 5+ years of additional Facebook Advertising under my belt, I’ve worked alongside 60+ agencies and over 500+ businesses. I work with a team of Facebook, Google, and LinkedIn experts to continue to help companies and small businesses leverage the power of digital marketing.

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