What Makes Multiple Ad Formats Sooooo Attractive for Gordon Leslie and Client Magnet

Zach Johnson

Dylan Carpenter

Gordon Leslie

Episode
50
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1

Gordon Leslie

,

CEO

Client Magnet
Apple PodcastsGoogle PodcastsLive on SpotifyLive on Youtube

CEO of Client Magnet. A performance focused growth agency, that works with founders and their teams to create and execute a marketing strategy that aligns with your sales and marketing teams to skyrocket your revenue in 90 days or less. This includes funnels that convert, proper lead scoring within your CRM, engaging creative and lead generation.

Episode Summary

TAKE AWAYS

We have Gordon who was able to cut his cost per lead in half for a HUGE funding provider Clearbanc. We dive into what creatives worked the best and how they create custom ads for each region outside of the US. Biggest key takeaway? Having an abundance of different creative formats to give as much room to work with.

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Transcript

1
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Episode
50
Transcript

Gordon Leslie (00:00):

Yeah. I mean, overall, this brought costs down quite, quite significantly. Um, I said half earlier, it's probably, you know, half and three quarter costs drop in terms of, uh, what we're looking at here is cost per MQL, which is a marketing qualified lead, except the, they have to hit a certain, um, they have to like Mark off, check off a bunch of boxes essentially to say that they're qualified and then a sales team can reach out to them. And, uh, it dropped the cost quite significantly. When we first started running it [inaudible] and listening to the rich and poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures from crappy ads on the internet with poor ads. Let's get into it.

Dylan (01:07):

All right, everybody. We are back with another episode of the rich dad, poor ad podcasts. We have your hosts, Mr. Dylan Carpenter. I'm in the house and Zach Johnson. What's

Gordon Leslie (01:17):

Up Zach. What's going on?

Dylan (01:19):

Not much, man. We have a very exciting guest today. I know you were geeking out about this one, especially on the rich dad, but Gordon, how's it going, man? Thanks for

Gordon Leslie (01:28):

What's up guys. Thanks for having me. I appreciate it. Looking forward to it.

Dylan (01:31):

Everybody. We got Gordon, Leslie. He is the founder CEO of Klein magnet, probably spending about 10 million a year on ads. They're stationed over there in Toronto, but man, this is going to be quite a fun one. I know Zach's got a billion questions on the whole funding side and see what we got here, but the man kinda give everybody a little background on kind of yourself, what you're getting into over there. Just so people kind of have some insights.


Gordon Leslie (01:54):

Yeah, absolutely. Um, we're a small performance marketing agency. Um, we purposely keep the kind of staff to a minimum, uh, mainly just so we have the right type of talent, make sure everyone's run ads before they've kind of worked for us, um, work with a wide variety of companies. Uh, today I think we're going to be talking about a pretty exciting one clear bank, but we work with e-commerce stores, um, finance companies. And we do a little bit, uh, Google, a little bit of, um, Amazon ads as well.

Dylan (02:26):

Oh, heck yeah. And I mean, y'all heard it best, you know, a funnel dash does. And we're about to talk about Claire bank. This is going to be juicy. Well, well, sick man. So I mean, I know you kind of sent over this rich out of here, this assault video clear bang continues to push out kind of really killer constant and creative. And I know you spoke a little bit earlier on different angles that were kind of being approached, but would you kind of want to give everybody some insights on this rich ad segment? You know, just so people kind of have some background of kind of what the actual ad it was in context more or less. Yeah, absolutely. [inaudible]

Gordon Leslie (03:05):

For the longest time when we were running ads originally, we were doing a lot of, uh, image content, a lot of carousels, a lot of single image ads, um, the odd kind of gift beyond kind of video. And then we went out and got this, um, this, this what rich added call it a video made. And it's, it's very, I'd say within the first three to five seconds, it's very kind of gunshot approach loud kind of in your face. Flashing numbers shows a bunch of, um, what looks like Spotify sales coming in, addresses the concern of, Hey, you just got your first few customers. Um, it's time to grow the business, but you're lacking capital capital, and here's how clear bank can help. And yeah, it's short 17 seconds long fits on all platforms, um, all placements and, uh, we saw pretty good improvement from it.

Dylan (03:54):

Did you originally give direction on the ad? I know you mentioned all play platforms and placements fess up and you kind of give some direction on or is it just like, Oh heck yeah, look what we got to use now.

Gordon Leslie (04:03):

Yeah. We collaborated quite closely on this one and uh, we do a lot of their creative. This one I can't take credit for, this is one that they did. Um, but we did like sketch it out. We did almost script it to an extent, um, and then we let the creators do their thing. Yeah.

Dylan (04:21):

I mean, it doesn't seem like a very funding oriented ad is it seemed real hip, you know, it was, it was very different than what you'd expect from a kind of more traditional provider more or less. So, I mean, it's super interesting on how to, how it impacted and I'm, I'm more excited to kind of get on how this actually impacts results. Cause I know it was quite a game changer there.

Gordon Leslie (04:41):

Yeah. I mean, overall this brought cost down like quite, quite significantly. Um, I said half earlier, it's probably, you know, half and three quarter costs drop in terms of, uh, what we're looking at here is cost per MQL, which is a marketing qualified lead except the, they have to hit a certain, um, they have to like Mark off, check off a bunch of boxes essentially to say that they're qualified and then a sales team can reach out to them. And uh, it dropped the cost quite significantly when we first started running it. How long had I been running it? Uh, but three to four months.

Dylan (05:18):

Oh, so this is kind of a more OGs that's just continuously to milk it. Yeah,

Gordon Leslie (05:22):

Exactly. Like we test a creative against this now and kind of benchmark and then, um, got some new stuff coming out tomorrow. So hopefully, uh, something beats this and then we can put this on the back burner for a couple weeks, a couple months and then re re introduce it again.

Dylan (05:38):

Yes. So with this being kind of more video oriented, I'm kind of curious what kind of copy you got and now is this, you know, was this a single ad, just a single piece of copy that just performed super well over the time. Was it this a single video and maybe four types of copy? Can you kind of give us some more insights on that concept or is it kind of just that one hit wonder that just worked super well? That's a good question. Uh,

Gordon Leslie (05:58):

There is variations of this ad, so there's, uh, shorter snippets. There's some longer snippets there's, uh, SAS focused versus e-comm focused. There's UK focused versus North American focused, which isn't much of a difference. Those two it's really just a instead of dollar signs, it's pounds or euros. Um, the accent's different in the narration and their limits are slightly different in terms of funding. Um, the ad copy has something that we've changed many times, um, just testing different angles, different, different personas, more or less that we're trying to go after to see what kind of affects them more. So one right now that's been running is, is really talking about, you know, the challenging times of COVID and how clear banks there to support your business and how they can deliver funding and, you know, within 48 hours and really help them continue to buy inventory and pay payroll and run ads and so on.

Dylan (06:54):

What kind of leads do y'all kind of see most of when it comes to the who like who these ad speaks to it, an eCom brand

Gordon Leslie (06:59):

And, you know, be ads most, mostly calm, uh, I'd say like 95% income and other

Dylan (07:05):

New in the business phase, or they've been around the block a little bit, right.

Gordon Leslie (07:08):

It just ranges quite a bit. Um, so there's going to be a lot of people. So on the unclear banks, uh, in their funnel, on their site, they, when you go in and sign up as a lead there's different revenue thresholds that you put in. So there's as low as zero to 10, K 10 to 50 K 50 K plus, and then a hundred K plus, and we get quite a wide range of that. There is obviously a lot of people and we don't consider these MTLS, but a lot of people that come in at zero to 10 K um, newer businesses, might've just got a few sales. Don't have really the cashflow to, to scale it out, looking to get some cash. Um, they, I believe they do have an offer for them. That's slightly different, but, um, yeah, it ranges. Sometimes you get some whales in here and sometimes you get some, uh, you get these companies you never heard of that are doing, you know, like 500 K a month.

Dylan (07:57):

So for the Nancy, who's spending 300 bucks a month on pincer S getting a 12 X, is she a good fit or now?

Gordon Leslie (08:04):

So, I mean, technically you should be doing about 10 K a month in revenue at a minimum, but I know they've, um, just talked about it. They've just, uh, went out and talked about an evaluation, um, that they're releasing, it's a product where you can get valuations and they're, they're starting to introduce some new products. So, uh, Nancy might be in a good spot soon.

Dylan (08:23):

Hell yeah. So back on the kind of more results side of things, this, you know, change the cost per lead drastically, how'd the, how'd the quality, you know, how was the quality effective, the actual leads in that scenario? Was it pretty consistent, you know, or

Gordon Leslie (08:37):

Yeah, it was, um, it was pretty consistent. There's, you know, with more volume, you're going to see, um, like your everything increases, right? The number of good leads increases the number of average, the number of bad. So, um, there was some bad leads, of course, uh, depending, especially where we were targeting certain countries that we, we played around with where there was some really bad leads and then there's some good leads in other countries. And, um, the UK is pretty good. The U S is good. Canada's good. Uh, we did focus on a few countries in, in, um, in Europe that were pretty interesting, but I think we just pulled back on there for, uh, technical reasons for now. But, um, yeah, I think it was relatively the same. Just everything was enhanced.

Dylan (09:21):

No, that makes total sense. And I mean, going from carousels and static to videos, I mean, it's always quite the game changer and the fact you were able to kind of change up some of the copy angles for, you know, COVID relief or, you know, struggles. I think that's a killer way to kind of adapt with the, you know, what's going on in the world because it's very obvious what's going on and everybody needs money right now.

Gordon Leslie (09:39):

Yeah, absolutely. One thing that was actually challenging with when we started working with clear bank is getting around the special ad categories.

Dylan (09:49):

Hmm. That's a hot topic. Let's, let's, let's dive into that bad boys. So for y'all who don't know special ad category, it, Facebook kind of screws everybody where it's no age demographic targeting, you know, 18 to 65 plus a lot of interests are removed. Um, geo-targeting a little bit trickier. So how were you able to kind of combat that? You know, that's, that's a tricky one. Yeah.

Gordon Leslie (10:09):

So to date, we don't use special ad category. Um, we, what I have found is it has, there's three main things. One is of course your creative. What, like, what are you saying in the creative, especially if it's an image who's, they're going to read what's on that image. Um, your ad copy is really important. So instead of saying, um, like funding for your business, say supporting your business and then reference things in the co and the creative that show that it's obvious that it's funding, um, funding works periodically, like on an ad that we have running. Now it says funding for your business, no credit check. Um, but no personal guarantees don't really ever mention a dollar amount. Um, and then same thing with the Lander. So wherever you're sending them to needs to be about the same as whatever's on your ad copy, I find those are the biggest things and, uh, you're going to get disapprovals like it happens, but then you just adjust a few things. Um, don't say, you know, classic things like every ad, don't say you, and, um, don't reference a very specific person. Um, but yeah, we, if it gets approved, I just play around with the copy and resubmit and usually gets a,

Dylan (11:22):

Do you all think you have a little bit of leeway being a big brand, such as clear bank, or is it, you know, following the same guidelines as the most of everybody else? These days

Gordon Leslie (11:30):

Question, um, I work with some smaller brands where we're advertising things that you probably shouldn't advertise and, uh, having we get around it. So there's a lot of ways around things, but, you know, I'm sure there's probably some sort of leeway to an extent I wouldn't know for sure, but I wouldn't be surprised if that's the case. I've definitely seen less disapprovals lately than I have before. What

Dylan (11:54):

About yesterday? Y'all get any crazy politically,

Gordon Leslie (11:58):

Every, every ad I put up was social and political freaked me out for a second.

Dylan (12:06):

Um, we had a little coffee shop who we're running ads for and they got fly for political. And I'm like, how is that? Even like in the equation?

Gordon Leslie (12:12):

Yeah. Yeah. We have a compression sock company. Same thing. I was like, what the?

Dylan (12:17):

Snap? I mean, that's quite a little transition going from static carousels to, you know, videos to split that cost more than 50% or even half that's just bananas. So I mean, killer on the rich ad side, man, super juicy. And it's always nice to hear kind of stories like that.

Gordon Leslie (12:33):

Well, one thing, one thing I'll mention too, before we move off that topic is like people think image is dead and carousels are dead compared to video. They're absolutely not like always test against it. I mean, video is going to capture attention better, but I have image ads that run for different accounts that have just drastically outperformed video. Um, I couldn't tell you why exactly they just do so always, always test everything. How

Dylan (12:57):

Many ads you're rolling with per audience or ad set these days

Gordon Leslie (13:01):

Per ad set. I'll typically go three to five more than that. So I've been trying that dynamic creative recently. It's been pretty interesting,

Dylan (13:12):

Man. That's, that's my stuff, especially for retargeting, just to switch it up. I like high-frequency retargeting and it's just, it's just made a lot easier. So

Gordon Leslie (13:20):

You recommend, do you ever use a reach campaigns to hit people like seven times a day type of thing?

Dylan (13:26):

Well, I'll only use those, if it's a small budget accounts where maybe where it's targeting, you know, initiate checkout users or, you know, completed payments where I know it's a bucket of less than 10,000 people. So 10 K is kind of my threshold on the reach side of things, but yeah, it works super well still, you know, I'm about it. It's just, it's, it's, it's rare occasion that same. Yeah. I hear ya.

Zach (13:47):

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Dylan (14:52):

Your clients on add card

Zach (14:54):

And make yourself the agency of record, and you'll get the cash back. As long as you're managing the ad spend, it's a great way to double your profit without doing any additional work. Check it [email protected]

Dylan (15:07):

But let's go ahead and take this bad boy. And so the poor ad segment,

Zach (15:10):

And

Dylan (15:15):

I would like both of you gentlemen, to go ahead and check out your messenger. Zach, check out the Slack. We have a very, we have a verified poor ad today. It looks like some sort of medicine. Um, I couldn't tell you what it's for, but it's probably one of the worst ads I've ever seen it from a verified page before. So gorgeous.

Gordon Leslie (15:34):

Oh, is it

Dylan (15:38):

It's I that's what I'm saying. I don't get this. It's it's and for those who are curious, they're breaking so many rules, Bitly links, uh, over 20% text rules. It's just absolutely terrible, but Gordon, let me get you those first thoughts on this bad boy. What'd you convert?

Gordon Leslie (15:53):

I honestly don't see it in the chat right now. Oh,

Dylan (15:56):

It's in your Facebook messenger actually.

Gordon Leslie (15:58):

Oh, okay. Yeah. Give me two seconds then please. Full prescribing information and call boxing medication

Dylan (16:06):

Gas, actual agile, like a hundred percent.

Gordon Leslie (16:09):

Oh my God. Uh, dude, that's horrible like that, like the first thought, looking at the image in the headline, it doesn't look like English. It just looks like a bunch of like someone hammered on a keyboard and just made a bunch of letters. I don't even know how to pronounce this XL Excel. Jan's wow. I did. I did think it was in another language. Oh,

Dylan (16:36):

Hundred percent. It's like, it's like a picture of the back of a pill bottle and this random ad an ad, if not worse,

Gordon Leslie (16:43):

There's no like there's no likes or comments on it though. So they must have just sent it to you

Dylan (16:50):

An actual spot. And so fortunately I, you know, of all the Facebook groups I'm in, everybody drops some crappy ads every once in a while. And this was one that's dropped this past week and I was just like, how does this get away for one with that 20% textural? And how's this delivering the Bitly link. There are so many things wrong with it. And of course it's by prescription only. So, I mean, you have so many hoops to jump through. You got to see it.

Gordon Leslie (17:13):

Yeah. Like it's got a loan getting approved. Like we had a client that, uh, is an online pharmacy, like, you know, HIMS and hers. It's like, they it's the Canadian version of that. Ooh. And ah, dude, just getting approved on things. It was wild

Dylan (17:27):

For the HIMS and hers. Is it more to the ed side or kind of hair? Yeah,

Gordon Leslie (17:30):

We did. Uh, we did everything like the main things were birth control for women ed, for men. Um, and then hair and skin were like kind of secondary.

Dylan (17:39):

I don't even know how you get wireless for that stuff these days. It's just ridiculous.

Gordon Leslie (17:44):

You have to become a partner agency or you get this thing called a legit script is what it's called. But it's like allows you to be classified as an online pharmacy, even though they're not a pharmacy.

Dylan (17:58):

Yeah. Let me go ahead and write this down. Legit script. Perfect. Cool. Yeah. I mean, it's, this is just, I can't believe a brand would roll this out. I wonder if they knew they rolled this out. It's just complete trash. Not good. Well, that was fun. Y'all um, it's always fun to talk about trash ads, Zach, man. You ready for this final portion of the segment, man?

Gordon Leslie (18:24):

Yeah, let's do it, man. Let's do it Gordon. Okay. So this, this be interesting. So w w with you being behind the scenes, uh, promoting different financial products and, uh, loans and advances and, um, for those looking to scale, like what financial tactics strategies, principles would you give to, you know, the e-commerce business owner looking to scale, maybe they're doing between, you know, 10 grand to 50 grand a month. Like what, what is your advice there? Right. Because you have the agency side, right? So you're like working with clients, trying to push them on budgets, tell them when to spend what not to spend, but you've also seen, you know, like who, who funding has been great for and probably who it, it's not a great fit for. Uh, so, uh, what advice would you have to, to, to those that are thinking about capitalizing their business ramping up scale and like some do's and don'ts yeah.

Gordon Leslie (19:31):

Um, I mean like, so I've worked with some clients where, you know, they're getting a five, six, seven, eight X Roaz on, on a high ticket product and it's like, dude, you need to spend every last dollar you have on this right now, because you have no costs besides besides your ad spend. Um, and those are the, like, those are the types of people. I'm like, Hey, if you don't have the cashflow, um, you gotta go to someone like funnel dash or clear bank, or like whoever, some of these companies that offer, um, almost like performance driven capital based off of it's all metrics. It has nothing to do with who you are, is nothing to do with your credit. Like, I think that's really important for people to do. And, and the, the risk to the, the store owner or the business is so small because usually it's just based off of a percentage of, um, they take a percentage of revenue until you pay it back.

Gordon Leslie (20:22):

And it's like, it's almost a no-brainer, um, where I don't think it kinda makes sense. And we're, you know, I've had people, even friends that have, you know, they started an e-com store. They have like a 1.7 or a two X realize when they're doing it themselves and they're trying to go get money. And I'm like, probably not the right idea yet. Like you need to either to get that row as up, get those ads performing. Cause they have, you know, they might have other costs like the product cost and everything like that. And it just doesn't make financially for them. Um, what I don't think you should do for most businesses, it's not wrong for all businesses, but raising capital capital is not always the best move. Um, I know there's a lot of unique ways to do it and I'm no expert in any way, but if I can get, you know, a hundred thousand dollar loan from, uh, like a company like funnel dash or clear bank, um, versus giving up 20% or 10% or 5% of my company, I'm going to do loan all day.

Gordon Leslie (21:20):

Um, so I mean, there's lots of options. I think some of the people, I would say 99% of the people that take a clear bank loan, maybe venture's not even like an option for them. Right. So like, let's just, I know we love to compare it because of equity. And like it's an easy trap that I, I think everybody in finance and lending does. Um, but I think there's also some sobering conversations that we can have around. Are they really investing in growth? Like how, how do you think someone is really? Um, and, and you started to hint at it a little bit, right. In terms of like, what is your ad performance? I think one of the things I see, you know, some people do when they roll up to Claire bank is, you know, they're getting this six month advance and you know, it's not really being invested in a growth it's maybe being invested into like payroll or maybe it's like inventory so that you can kind of ramp up, you know, more ads.

Gordon Leslie (22:26):

Uh, but I would really, um, I would just not have like a blanket statement of like, go get lending, like to invest in growth, assuming you can invest in growth. One of my buddies here in Austin, um, great company do a couple million a year in revenue. And I was like, dude, you'd like, you know, you could go like leverage debt and, you know, ramp up your customer acquisition. And he's like, yeah, I know I could. And I know those funds are available to me, but like, I honestly don't know that if I invested those dollars, like that, like that my, my ads would scale to that level of spend. Right. Or like more my row as like might decrease if ICI scaled that. And I'm like, dude, good for you. And like, at least knowing your business that investing debt will move the needle or not move the needle.

Gordon Leslie (23:18):

I don't know. W what, what are your thoughts on that? I actually, I agree with that. I think, um, you know, it's, it's, it's subjective in a sense of, uh, if you invest in those funds and you maybe you've been doing ads in house the whole time, and you've kind of hit your bandwidth of what, you know, what know how to do, and maybe instead of taking the, the funds and spending it on ad spend you go and hire someone who's considered an expert doubles what you were doing with the same amount of spin. Um, I think it's really subjective in that sense, but you're, you're totally right. There's if you know the economics of your business and you know, that dumping 20% more money into ads, isn't actually going to move the needle. Then there's no point in doing it. I think if you're comparing, going to a bank and getting it like a traditional loan, that's relatively high interest, um, then it, you need to like weigh your options.

Gordon Leslie (24:11):

Um, cause then you're, you're definitely on the line too, if that doesn't come back to them in a certain amount of time and you can, you can, you know, spend a, uh, wrap up a lot of debt in that sense. So what do you think the agency's role is in this, this conversation, this narrative, right? We've had some agencies on that, that straight up, just say, yeah, I don't even talk to my clients about finances and I'll talk to him about finding funding, capitalizing their business. It's not my job. Right. Like I just run ads and, uh, and then there are others that are positioning themselves as, as much more value add they're driving revenue they're truly are aligned with the performance and unit economics, uh, of the business. Uh, how has this personally come up in your agency? Right. Of, do you really engage in these conversations? Does it happen often? Um, we will ask you for advice or are you not, are you kind of just like playing Switzerland here and be like, yeah, it's, I'm I'm out.

Gordon Leslie (25:14):

Yeah. So I think like the way I look at being an agency is, uh, with clients is like, it's my job to grow their business as much as I can and kind of any capabilities that I can. So even, even though we're an ad agency, if someone I find is the bed on like email marketing, I'm not going to offer it as a service, but I'm going to like sit down with them for an hour and, and probably map out a funnel and then they can go figure it out from there. And I think the same thing goes where, you know, some of those clients where we're getting like a high ROAS and they're only being limited because they don't have the capital, um, is at that point, I'm like, Hey, it's time. You need to look at some funding. There's like, honestly, before I even knew about clear bank and, and funnel dash and you guys like, I, um, I would give my credit card declined sometimes and be like, I'm going to scale the spend with my card.

Gordon Leslie (26:08):

Um, as long as I had a relationship with them, I mean, it's not the smartest thing to do. I'm like essentially acting as a bank and I can get screwed. Uh, so we don't really do that, but it was more, you know, early on when I was new to business and I saw there was an opportunity. I like to look at it like, it's, everyone's kind of like my friend, every business that I'm working with, it's like, I know them personally. Let's do whatever we can. So if there's an opportunity to suggest it, I will absolutely suggest it. If I, I won't push it though. I want to do like a, like a little native advertisement for ad card here, because this is something that, that actually happens quite a big organ is the agency paying for the media budget. Right. And this can be a tricky situation.

Gordon Leslie (26:45):

There's, there's several use cases here. One is what you mentioned, Hey, like scale up, which is crazy. But like then the more common one is I want to put it on my card to earn cash back or the other one is like, I'm going to invoice you upfront. And then we're going to put it on my cards because I want to own the ad account. Like there's at least to have a half a dozen use cases where the agency ends up putting the spend on the card. And this is something that we really wanted to engineer with ad card and get right. Was have the versatility to where an agency could have their clients sign up for the card, but the agency could earn in the cash back so that they didn't have to do this, like billing, gymnastics of like invoicing the client just to participate in cashback.

Gordon Leslie (27:32):

Right. And then also, um, to insert ourselves into that, that the flow of payments with, with the agency and the card for all those agencies that charge a percentage of spend, that's kind of like a billing nightmare, right? Like taking eight, 10, 12% of spend awesome that you kind of like threw it on the card, but like, um, some of these folks that want to get an extra one, 2% cash back, like it has a massive boost in their margins. Uh, but it's like the most complex billing system in all of services. Right. It's not as easy as just calculating hours and billing an hourly rate, you have to like invoice up front and then you have to invoice at the end of the month, your differential on the spend. And, um, and so with ADKAR, we're, we're looking to basically do like a surcharge, like, like when you go to a restaurant, you do like a tip, right?

Gordon Leslie (28:26):

Hey, yeah. Tip the waiter 20, 25%, same thing, like throw up the card in the ad account and like, you know, essentially tip your, your ad agency daily, like eight, 10, 15% of the spend, like whatever. And like, don't make your ad agency wait 30, 60, 90 days to get paid, you know, or wait until the month ends and see how much they're spending. So these are, I, I'm very passionate about agency payments and the, and their relationship to the advertiser ecosystem. So you kind of touched a hot button there. And, um, I wanted to take the moment to just tell everybody how awesome ad card is. So thank you. Insert X pod Kelis.

Speaker 4 (29:06):

Oh, y'all but the bank of Gordon sounds pretty dang. Good to me.

Gordon Leslie (29:11):

Well, let's not promote that, please, please. Yeah. How do we,

Speaker 4 (29:16):

What is that card number? Actually,

Gordon Leslie (29:22):

There's the add card? There's the Brex card, the Amex card and the Gordon card. It's more elusive than the black card, you know, it's just like only, only garden and one press client habits. It's funny, man. Oh, what's cool.

Speaker 4 (29:37):

Thanks for indulging me on those questions. Gordon, tell everybody

Zach (29:42):

A little bit about what you're up to next,

Gordon Leslie (29:44):

How they can get in touch and how we can support you here at FunnelDash. Cool. Yeah. I'm still running with the agency, client magnet.co. If anybody has any questions, happy to help out in any way. Uh, we've been building another company called conversive by.ai. Um, actually it helps a lot of agencies. If you are looking to grow your business. I mean, at the end of the day, it's automated outreach and follow-ups, uh, personalized on LinkedIn. Um, and uh, it's been pretty exciting. It's starting to catch some traction, which is great. And so if you need some sales and you just don't have the bandwidth to do it, you can go check that out. It worked for me in case anybody's curious. That's awesome. That's good stuff, man. Well, this has been awesome. Yeah.

Zach (30:26):

Episode. Thank you so much, Gordon. I appreciate it. I appreciate you guys. Thank you. Thanks for having me. Thanks so much for listening to another episode of the rich ed or ed podcast. If you're like me and listen to podcasts on the go, go ahead and subscribe on Apple podcasts, Spotify, YouTube, and rich dad, poor dad.com/podcast. And if you absolutely love the show, go ahead and leave a review and a comment share with a friend. If you do take a copy screenshot of it, email me [email protected] Show me you left a review. I'll give you a free copy of the rich and poor ed book to learn more about the book. Go to rich ed for a.com to leave a review that are rich and poor at.com/review. Thanks again.


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About The Podcast

Jason Hornung is the founder and Creative Director at JH Media LLC, the world’s #1 direct response advertising agency focusing exclusively on the Facebook ads platform. Jason’s proprietary methods for ad creation, audience selection and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR

Zach Johnson

Zach Johnson is Founder of FunnelDash, the Agency Growth and Finance Company, with their legendary Clients Like Clockwork solutions. Under Zach’s leadership, FunnelDash has grown to over 5,000+ agency customers managing over $1 Billion in ad spend across 41,000 ad accounts on. Zach’s private clients have included influencers such as Dr. Axe, Marie Forleo, Dan Kennedy, Dean Graziozi to name a few. Zach is also a noted keynote speaker and industry leader who’s now on a mission to partner with agencies to fund $1 Billion in ad spend over the next 5 years.

Dylan Carpenter

Dylan Carpenter

Dylan Carpenter will be diving into what he and his team are seeing in 200+ accounts on Google and Facebook when it comes to trends, new offerings, and new opportunities. With over $10 million in Facebook/Instagram ad spend, Dylan Carpenter had the pleasure to work with Fortune 500 companies, high investment start-ups, non-profits, and local businesses advertising everything from local services to physical and digital products. Having worked at Facebook as an Account Manager and now with 5+ years of additional Facebook Advertising under my belt, I’ve worked alongside 60+ agencies and over 500+ businesses. I work with a team of Facebook, Google, and LinkedIn experts to continue to help companies and small businesses leverage the power of digital marketing.

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