How Kia Zomorrodi Creates Killer Video Ad for Snow, Truff, and Imperfect Produce

Zach Johnson

Dylan Carpenter

Kia Zomorrodi

Episode
38
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Kia Zomorrodi

,

Co-Founder, Creative Director, and Partner

Bacon & Eggs Media
Apple PodcastsGoogle PodcastsLive on SpotifyLive on Youtube

Kia Zomorrodi is co-founder, creative director, and partner at Bacon & Eggs Media, a digital agency that creates and distributes converting social video ads that drive sales for ecomm brands. Before that he served as an Account executive at Virool, Client Associate at Wells Fargo Advisors and A Marketing Associate at MIR3. He also co-founded and served as CEO of Noble Life Apparel. A graduate of the University of San Francisco, Zomorrodi earned a BS in Business Administration, Finance, and Marketing.

Episode Summary

TAKE AWAYS

  • How an “off-brand” pitch man stole the show and brought in big bucks.
  • Why funny works better than fear -- even for the  most morbid products.
  • How to sell crazy creative to clients who bring their own ideas to the table.
  • What to do to make sure videos go the distance and can work on any platform -- including TV.
  • Why blowing $20K on production doesn’t make sense for brands with ad spends below this benchmark.

RESOURCES/CONTACT:

Transcript

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Episode
38
Transcript

Speaker 1 (00:00):

Uh, click-through rates was three times as high as the product ads. Uh, they brought their CPA down 35%. Um, so overall the numbers are great, but also just the, uh, what it did for them as a brand and recognition wise was huge.


Speaker 2 (00:25):

[inaudible] you're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with poor ads. Let's get into it.


Speaker 3 (00:53):

All right, everybody. We are back on this fine Friday afternoon. We have another episode of the rich dad, poor dad podcast, or we kind of dive into, you know, what's working what isn't working and some nice financial tips. We got your host today, Dylan Carpenter in the house. What is good, everybody. And we have a very special guests behind the scenes of some big brands when it comes to awesome video production likes, you know, tristano.com, traf hot sauce, and a very specific client. We're going to be talking about today. Imperfect produce. Now, if you've seen these guys, they slang on ads. Of course we're dealing with Mr. Kia Zomorodi. Hopefully I didn't slaughter that too much, but man, thanks for jumping on this.


Speaker 1 (01:36):

Hey, of course, man. Thanks for having me.


Speaker 3 (01:38):

Hell yes. So I mean the brands you work on, everybody's got to have seen these ads at some point, these bad boys are spending shoes, six figures, man. But go ahead and give everybody a little bit of background of kind of how you're attributing to this. You know, what y'all are kind of doing over there? Bacon and eggs media.



Speaker 1 (01:54):

Yeah. So my personal background is I've always been kind of into video making as a kid. I was always doing kind of the sketch comedy stuff, uh, running around with a camera throughout school college. We were doing these college videos. A lot of stuff, few stuff went viral can say a lot, but definitely back in the days it was exciting and then got into programmatic ad buying at an internship, uh, while in school in San Francisco. So, um, yeah, we were running all this content for brands spending, you know, upwards of like a hundred, 200 grand on these campaigns with these terrible creatives. I, me and my partner was just like, man, you know, we've been doing this video stuff and make really funny, great content that people love. Why don't we start making this stuff for brands and you know, start making commercials out of it. So, uh, that's what we started doing. And at first it was very, just branded funny videos for companies. And once you started media buying for it and seeing what worked, it kind of transitioned into what it is now, or we make, uh, entertaining, engaging videos are informative. Uh, they sell and they work really well in the media buying funnels.


Speaker 3 (03:03):

Oh yeah. And I mean, shoot, when it comes to acquisition these days, that's the key to everything. So I mean with these types of videos, they're just so disruptive. And my gosh, I feel like they got a flood of the Gates with the new customers.


Speaker 1 (03:15):

Yeah. I mean, they're fun to make, but they're also disruptive. They are eye-catching people will remember these ads. They want to watch it. They want to share, they want to buy from him most importantly.


Speaker 3 (03:27):

Oh yeah. So I mean, when it comes to this rich ad segments today, this one's gonna be pretty juicy. It serve an awesome, you know, brand called imperfect produce and y'all may have seen these ads, but I mean, we've got a guy who's inked up piercings, you know, looks like he could have just walked off fricking, you know, prison almost more or less, but you know, he's kinda diving into these produce that are just very odd shapes. I'm assuming that's kind of what the business all about more or less, but go ahead and kind of dive into this video for us. We're going to have this in the show notes for everybody to check out and you've probably seen it, but go ahead and rip it apart for us. [inaudible]


Speaker 1 (04:04):

Yeah. So kind of how it came about. We were, we were working with them to just, this was like one of our early projects and they, they just wanted like some very clean product videos, uh, you know, just something to show the brand. And then what they do is they sell imperfect produce for this kind of price, you know, things with like, like eggplants with like arms coming out of it. Or it's something a little bit weird when people don't normally want to buy out. Uh, so they came to us, we were doing the, the, we were planning out of the normal product stuff for them and we're like, Hey, you know, we should do a funny spokesperson ad. And they were kind of hesitant about it, but we had pitched them these crazy ideas. And one of them was, uh, originally it was like, Hey, let's get this like intimidating Terry crews type guy.


Speaker 1 (04:47):

Who's just like, and Jack talking about like how much he loves produce. So, you know, just catch people off guard. Um, and we had all started auditioning people for this role and we got this guy, his name is [inaudible] and uh, you can see in the, in the ad he's, uh, he's just pretty much like this cholo dude. Uh, he's this Mexican guy, nicest guy in the world, but he basically, I mean, that looks intimidating. It opens up on this guy, who's tad it. And this, this actor was just in the tax collector was Shyla boss. So he's like plays all these, like, I don't want to say typecast, but he gets all these rules. So the ad opens up on this guy and it looks intimidating, but he basically like flips a switch. And he's this really nice guy talking about how he loves his fruit season, it's vegetables and you shouldn't judge, uh, things by their appearance.


Speaker 1 (05:35):

Um, and then this ads just like completely went viral. Um, if you, if you look at the Facebook comments, like every comment is about, you know, how much they love this ad, how much they love this commercial. So we had delivered two imperfect produce, both, uh, the product ads that we did as well as this one. And this one just like completely blew things out of the water. Uh, click through rates was three times as high as the ads. Uh, they brought their CPA down 35%. Um, so overall the numbers are great, but also just the, uh, what it did for them as a brand and recognition wise was huge. And it's funny I'll act and was telling us like we had, there was some funny lines in there about like a strawberry summer salad. This guy told us he'd be walking around in LA and people would be yelling at him like, Hey, look, it's Mr. Strawberry summer salad.



Speaker 3 (06:25):

Oh my gosh. That's yeah. I mean, how many views did this have across everything, you know, four or five. And I had to have been a ton of that.


Speaker 1 (06:35):

They had we, so when we do these campaigns in the, there's always like the main ad, but, uh, there, and we chop up like so many versions of this. So it, I think, I mean, some of them on their own, we're doing five to 10 million and then there's iterations of that Oregon millions of views. Um, so they had launched a bunch of different versions of this, you know, and sometimes you want to put all the social proof to one video and just rock that one forever. Uh, other times, you know, we had all these cuts and we had different scripts. So I think a combined view count of probably, you know, upwards of 20 million

Speaker 3 (07:10):

Man. That is, that is nuts. And I mean, did y'all see a huge uptake or, or did you even kind of see these numbers of just kind of new customers or is this more of a video that went viral?


Speaker 1 (07:20):

Um, well, so they, most of these brands we work with now will have internal buyers. Uh, so we hand things off to them. But, uh, so I don't know exactly, you know, what, what the numbers were as far as how many customers came in, but I know they were really stoked on it. Uh, so yeah, we're, uh, we're probably going to be rocking one of those soon. Oh, heck


Speaker 3 (07:39):

Yeah. Brand or same


Speaker 1 (07:42):

Style, I think same style, probably same character. Um, it's, I mean, this was like something completely different and off-brand for that, but I mean, as far as the character wise and type of content, but overall, you know, the, the aesthetics won brand, the messaging was on brand. Um, it was just a very unique, uh, creative and it worked really well


Speaker 3 (08:03):

Because you mentioned it was a little more off-brand earlier, it was this kind of more of a risk for them to take or do they kind of put their faith in you? I'm, I'm kind of curious. Cause when it comes to these bigger brands, I mean, it's very easy to stick to the norm and kind of be boring and consistent, but this is just very, you know, complete one 80. It seems like for their kind of actual more, you know, positioning as a brand.

Speaker 1 (08:22):

Yeah. And I mean, this was one of our earlier campaigns and I think we, it was part of, it was us just being like, Hey, we're just going to bite the bullet. Like we have we're shooting this anyways. Why don't we just shoot this, uh, this funny ad as well. And they were, they were down to take the risk and it was kind of surprising cause this, this was the concept that was definitely the most edgy of all the ones we've pitched to them. Um, so yeah, I think they just took the risk and they're like, Hey, if it works, it works. If not, you know, it doesn't have to see the light of day. We'll just run the clean, safe stuff, man, this



Speaker 3 (08:56):

Is a total rich ad here. So I mean, for y'all listening, if you're trying to boost that, click through rate website, traffic, get some new customers and have a killer video that gets millions of views, you know, who to call eggs and bacon, bacon and eggs media shaky.


Speaker 1 (09:09):

Yeah. You, you gotta run with the bacon first.


Speaker 3 (09:12):

Um, how long has it, how long has it been around actually though?


Speaker 1 (09:16):

Um, we've been doing this seriously for about two years. So, you know, at first it was kind of out of college. Like let's just have some fun and make some videos on the side. Um, and then when we saw the traction started to pick up is when we seriously, um, started making moves towards it and working with the e-comm brands and really, uh, niching down on, you know, what it is that we do. Because if you look at like some of our early content, we were like, one of our first campaigns was for this, uh, Indian dating app. And it was just a viral video about almost like a guy code type style of, you know, it was a girl talking about, you know, how did my parents find all these dates for me? Like this is crazy. Where do they find these guys? And then it cuts to this crazy fantasy scene of like an auction and this and these Indian like auction man is basically selling off suitors through this room of parents.


Speaker 1 (10:07):

And it was, it's really funny. They're like talking about this guy, who's got this PhD and the parents are just like going crazy. They're trying to auction for this guy. So that one went crazy viral, but we notice, you know, that's, it's fun to make these funny videos that organically go viral, but the way the landscape changes on Facebook and now you gotta pay all this money for people to see your content, you know, we started transitioning and it's now more Dr. You know, we also want people to buy the product. Um, so that's kind of where we made that move and that's kind of where we've been for two years.


Speaker 3 (10:41):

Oh gosh. Yeah, man. It's, it's, it's been cool. Cause I had to have seen this maybe a year ago and I remember Josh from, you know, tri snow posting that video y'all did for them as well. So I mean, I've been seeing, y'all creep up on the radar more and more. And man, it's just been super cool to watch how y'all kind of grow there.


Speaker 1 (10:59):

Oh, thank you man. It's uh, it's been a fun process. I mean, this is like, this has always been a hobby of mine. Uh, I had just, I had just converted some old tapes I found as a kid and it was crazy seeing I did this. Uh, it was very weird, but I put on a wig and I was at cross dressing at like 11 years old, making a hair, making a shampoo commercial for a class project, which was like super random. And I totally forgot I ever did that, but I'm like, that's crazy how, you know, life comes full circle. I was making these crazy videos for a school project and like the sixth grade now here I am making these crazy videos, but for, you know, huge e-com brands,


Speaker 3 (11:37):

Oh man, it's wild. And you always hear about these stories of these bad-ass entrepreneurs and you know, business owners who didn't even know, but they had little subscription, you know, models when they're like, you know, having a lawn service when they were 12. And so it's so cool to kind of see how, you know, his shapes because I mean, yeah, goes full circle there. I like


Speaker 1 (11:54):

To, I like to joke around that, like me and my buddy first where the original Postmates or the original Instacart, because we, uh, had, uh, these gas scooters and we were buying groceries for our neighborhood. Uh, so the first thing was like, uh, uh, cabbage. We bought some lettuce from my mom and she still owes me a dollar for that lettuce, but I'm like, we, we were the first like Instacart.


Speaker 3 (12:19):

Gosh. Yeah. I mean, shoot it don't you wish you could have monetized that back in the day. So, well heck yeah. I mean, y'all gotta go check this out. Bacon and eggs, media.com, check out the videos. They're super sick.

Speaker 2 (12:33):

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Speaker 3 (13:50):

Check it [email protected] Now, while those are some killer rich ads, we're going to dive into a super poor ad. Now this is one that found surfing the web. Um, it's very depth oriented thought. It'd be kind of fun for a Friday. So ahead. Hadn't check out your messenger and I want your first thoughts, cause this is an actual ad that's running.


Speaker 1 (14:17):

Okay. I'm just opening a guarantee. Acceptance for ages 40 to 85, no physical exam required. Is this a joke?

Speaker 3 (14:27):

The amount of stuff. Oh yeah. Go bring it up.


Speaker 1 (14:32):

All right. So at first I'm thinking guaranteed acceptance for ages 40 to 85. Does that mean like if you die, you can, you're guaranteed accepted. Uh, but now I'm realizing that it's just like more of a life insurance plan. Uh,


Speaker 3 (14:46):

It doesn't caskets to buy in the beginning and then it kind of threw me off because we have the learn more and the call now. So there was just so much going on and not to mention the best part, all the watermarks. I mean, oof,


Speaker 1 (15:01):

That is, I thought this, I thought that the watermarks and maybe like what you did to share it, but that's this is on the actual ad.


Speaker 3 (15:10):

This is an actual yeah. A sponsored ad. Yeah. It's, it's, it's pretty nuts.


Speaker 1 (15:15):

There's like multiple watermarks on it too. There's a shutter stock one and then there's side productions. So they really both, I guess all the companies wanted to make sure we knew whose photo this was.


Speaker 3 (15:26):

Right. I might even be noticed that side of productions at the beginning. If you're hearing this right now, outside a guy, but this is rough.

Speaker 1 (15:36):

It doesn't, it's so confusing at first. Um, and yeah, I mean, you can't even tell what it's for plan star for $9 a month. I guess maybe it's a life insurance it's fear sells, but this isn't like anything that's too scary or even descriptive enough to tell what it is.


Speaker 3 (16:00):

You know, I wish they honestly had that plan starting from nine bucks a month. I think it'd be kind of fun. Or did I have plans starting at six bucks a month where you can kind of have some nice jokes about being 60 to under, you know,


Speaker 1 (16:14):

This bit, the bullet and then six bucks a month or that,

Speaker 3 (16:17):


I mean, Hey, you only live once. Right. But yeah, this is the definition of these very ads you roast on the podcast. So it's a good way to ease the mood a little bit.


Speaker 1 (16:26):

No physical exam required. That's nice.


Speaker 3 (16:30):

Yeah. For life instructor,

Speaker 1 (16:34):


We'll be right on the brink and you can go get yourself a life insurance policy.

Speaker 3 (16:38):

Do you skydive daily?


Speaker 1 (16:42):

Do you find this ad?


Speaker 3 (16:46):

I feel like Facebook's like knows I'm looking for these now. So I think about 70% I put out I'm actually getting hit by them, but I'm in a ton of groups. We're all just, you know, host, Hey, y'all post some of the ads you've ever seen it all screen grab those. I think this was one that somebody else grabbed. Um, but it was just so good not to roast, to be honest,


Speaker 1 (17:06):

It's really good. And I feel like you could still do something really humorous with, uh, even even a morbid subject like this. Um, but you know, people want to stay safe and serious. So they come out with a really ad like this. You can joke about it.


Speaker 3 (17:21):

Yeah. And I'll be a hundred percent honest in this scenario. I have ran ads for, you know, a place that does cremations and the amount of like, they're surprisingly pretty cool with me. You know, having a funny jokes or a, Hey, our deal are hot, hot, hot, you know, I mean, if you can have fun with it, why not?


Speaker 1 (17:39):

She needs to do, I mean, people get, they're going to die one day. Like why not make a joke about it?


Speaker 3 (17:44):

Exactly. People are on Facebook are changing more and more to that. The negative feedback, you know, super hot, but Hey, it's in the boost. My ad Wars, I don't really care.


Speaker 1 (17:58):

Totally. I mean, that's something we see a lot too is, is how much, how the comments are different than these years compared to prior, uh, some content that we run we'll start seeing like the crazy, uh, I don't want to say social justice, warrior comments, but you know, similar that you don't get prior. And it makes you think about, you know, maybe being a tad bit more safe with what you're on or at least thoughtful about it.


Speaker 3 (18:25):

It's getting a lot, you know, worse and worse these days cancel culture. I mean, the last thing you'd want to have, you know, if you have an ad that's going to be really disruptive and plot twists and ends up offending a ton of people and goes viral later and everything. So, you know, I used to be, you know, negative feedback was sometimes good on the ads, but these days it's, it's, you know, 20, 20, it's just that weird


Speaker 1 (18:50):

And scare. What is that?


Speaker 3 (18:53):

This poor ad is, you know, terribly poor, but let's go ahead and, you know, take a page out of that. Rich dad, poor dad book, dive into some more financial fundamentals, some tips out there. I know you were kind of mentioning some super juicy, you know, stuff before we even kind of, you know, went live on the podcast. Here are for the recording more or less, but let's kind of dive into some financial tips. I know you have a super interesting kind of background there. So go ahead and release the beast and kind of provide some insights for those out there.


Speaker 1 (19:21):

Sure. I mean, so when you do these creative productions and video productions in general, they can be pretty costly. So a big thing that we learned early was you can't be like buddy, buddy with clients and be loose about invoices and payments or else they'll just screw you. Um, so, you know, early on we, you know, we're loose about it, you know, pay when you can. Uh, and, uh, we w what we were trying to do is take a lot of performance deals, you know, we'll fund the production for the right company and, you know, pay us off when you, when you, uh, start selling. And we did that with a, uh, an Indiegogo campaign, and this guy had this awesome product and we're like, screw it. He doesn't have the money, but like, well, let's just fund it ourselves, which in theory is, is good.



Speaker 1 (20:08):

And we'll do it at this point. But when you're early on and you don't have the cashflow, the guide, didn't the product never launched. And it's been two years. So we were just in a hole, you know, 10, 15 grand, uh, at that point. So that's when we learned, you know, enough of this, like net 30 when you're starting a big project, uh, we need to make sure all of our costs are paid prior. And even now we'll try and 60% to start the contract. And we don't have, we don't have to pitch anymore for a projects. I think where we're at, we don't have to, you know, give ideas before starting a project. We make sure all our costs are covered. Cause productions are costly. I mean, can spend up to 35 grand just producing these videos. Um, so that brings another thing is you want to make sure everything is budgeted to a T and what we've, we've had this really intricate, um, pretty much video production, budget template, and every line item is accounted for.


Speaker 1 (21:05):

Um, so then when we start to do another project for a similar brand, you know, we'll whip up the last one and say, okay, so we have four grand for a location fees. We have a thousand bucks we can spend on talent. And it's really about making sure every line item is accounted for everything is budgeted for it's estimated even lunches. So you go over 150 bucks for lunch, you got to jot it down or else it's coming out of someone's pocket or some margin. The other big thing we learned, uh, cashflow is important. Make sure you get paid ahead of time. Uh, don't be too nice with clients. Um, and, and it's, I guess you get the luxury of when you start building your brand name, you can be that way.


Speaker 3 (21:47):

Yeah. I mean, for these clients, do they come to use, like, know, Hey, we already have this in mind, or are you pretty much coming up with the whole concept from scratch?

Speaker 1 (21:55):

Uh, we're pretty much coming up with the whole concept from scratch. So they'll come to us and I'm pretty much, we're only working on referral word of mouth these days. We don't run any ads for ourself. Uh, we don't really do any outbound. Um, it's all referrals, word of mouth, uh, from good projects we've done. So they'll just come to us and be like, Hey, you know, we really liked this project. Can you do something for us? And, uh, and we'll go from scratch and we'll pitch, you know, numerous high level concepts to them. And they'll say, Oh, I really like this crazy idea. You know, the God of wine, which we did for snow. And, uh, they'll just let us run with it. Some clients really want to be hands-on, which is cool. You know, we go back and forth with them on the creative. They'll have great ideas too. And some clients are just like, Hey man, just deliver me the final video. Like, I don't care what the script says. I don't care about these lines. Just, you know, you know what to do, and we trust you guys, like, go get it done.


Speaker 3 (22:49):

It's the best scenarios there. I mean, your furries.


Speaker 1 (22:53):

It's great. And it's, it's almost like when you it's, it's the more successful brands that are like that, like snow and Josh. I mean, he understands like when you hire a big agency, you don't need to micromanage them. So that was a very, it was pretty hands-off and he was, and he was trustworthy. I was like, Hey, you guys know what you're doing? Um, I'll, I'll approve some things I need to be improved, but for the most part, you know, take it away. And he showed up on set and we got, and he loved what he saw. He loved the idea ahead of time and yeah, that one came out great.


Speaker 3 (23:24):

Now I'm going to throw a curve ball OD HSA. It's, it's kinda financial late, I guess. Um, but I mean, when it comes to a big brand like snow versus, you know, maybe somebody who's spinning out 10 to 30 K a month on ads, is your service, you know, feasible for them, or are you really sitting on those six figure ad spend kind of accounts? Um, cause I'm kind of curious on what is it going to kind of turn into to say, Hey, if somebody's spending, you know, 30 to 50 K a month on ads, how much should they be spending on, you know, creative development or, you know, video production like this?


Speaker 1 (23:58):

Yeah, that's a good question. Um, I think that's something we've been trying to come up with like a formula for, uh, but it's, I mean, it's, it's hard to come up with an exact number, but yeah, if you're, if you're spending, you know, 10 to 20 grand a month, it doesn't really make sense to spend another 20 grand just to produce content. Uh, I think there is a level and once you start getting to the 30, 50 grand, um, it makes sense to spend 30 grand on a campaign. You, you need to look at your numbers and see, you know, how much, how what's that realize and what does it have to be to pay off this campaign? You know? And, and at some levels it's really easy, you know, let's say you're spending a hundred grand on a campaign and you're doing normally two X, even if the content bumps you up 2.5, you know, that's 50 K two that pays off the campaign.


Speaker 1 (24:50):

Um, so yeah, I mean, we have companies come to us that spend 10 K a month in Australia. It'd be like, it doesn't make sense for us to spend 25 grand on a campaign. Um, you would have to end these. The thing is that the content that we produce is, is scalable in the last long time we've owned. We've been running some of these ads for 14 months, so you can really stretch it out and pay it off a long time, but you have to be ready to put money into these campaigns to, uh, you need to have the spend behind it, um, to yeah. To see the return and to pay it off. Um, so yeah, with these six figure companies, it's, it's super easy. I mean, even the smallest uptake and realize pays off the campaigns in a month and just produces dividends after that. Um, but you know, the smaller stuff, I would say anything under 15 K uh, you know, start small. Maybe you don't need a huge campaign, but you can do the UGC stuff. You can do a small 10 K campaign 5k content creation and, you know, get something that works. And then eventually, you know, do the big Polish dad. Um, it's also a big brand play. And if you're not at the point where you need a huge brand play, then maybe it doesn't make sense to do it right away.


Speaker 3 (26:01):

That's where I was kind of going, gonna lead to next. I mean, for, you know, the individuals who are coming to you for their first, you know, video, like this is a more of a brand awareness videos, and more direct response is a, you know, something they want on the homepage or something with an ads what's usually that kind of firsts, you know, huge video that create for, you may have some insights on that.


Speaker 1 (26:21):

Yeah. I mean, it's just like, Hey, make us some money, make a video. Um, but I think it depends. I mean, there are clients that they're at the point of scaling and they don't, they might not have the best content yet. And they know they could crack it open with like the right creative. And those are very much, you know, let's make something that is very Dr driven. Um, and, uh, and, and, and is also brandable. Cause all these ads are in the end, they're brandable, they're crazy. And they're weird and people remember what they are and they have a positive feeling on the brand. Um, but some of them are, you know, we want to make sure that it also boosts the creative compared to what they're currently running, but then there's companies like snow that already they're crushing it, you know, like how much better can we do with this campaign?


Speaker 1 (27:05):

And those are big, you know, brand plays. Um, so you want to make something that, you know, people who are seeing this skin tie know the product of this really fancy ad with this crazy nice house and these crazy characters and this lady who can whiten her teeth, even though she's married to the God of wine and they're memorable. And also these, uh, when we produce these, uh, campaigns, um, they can be used on a lot of different platforms. So not only can you use it on YouTube, Facebook, but they're all going to connect to TV now. Uh, so that's a big thing too, you know, with, with big brands who have the budget to put it on TV or connected TV, they can all be repurposed for, uh, different platforms.


Speaker 3 (27:47):

No, that's the best part is, I mean, even if you have, you know, a minute video, you can snip that. And so, you know, nice little 10 to 15 second clips to, you know, utilize for wherever you want to put it. So that's definitely a snazzy angle there.


Speaker 1 (27:58):

Totally. And that's kind of, and at first it was, you know, how nice can we make these videos, but now it's more of, you know, how many of these videos can we make at, you know, at a, at a high level, at a high quality cause, um, you want to make sure you have a lot of different cuts of these


Speaker 3 (28:14):

man, this has been super juicy. Well, I mean, how can anybody find you? What do you got cooking in the kitchen next? You know, let's update the people.


Speaker 1 (28:24):

I think if you just go to our site, uh, bacon and eggs, media.com, you can hit us up there. You can, you can email me Kia at bacon and eggs, media.com. Um, yeah, I mean, I would say hit me up on Twitter. I don't have a Twitter yet, but apparently it's popping again. So maybe I need to delete my old college tweets and get back on it. Um, so I would say, just shoot me an email, happy to chat with anyone. Uh, you know, we love working with cool, interesting brands. E-comm brands direct to consumer rad. So yeah, it'd be fun to chat with anyone.


Speaker 3 (28:58):

Hell yeah, man. Well, we saw what it takes to make it rich had a very ad and some sick finance tips, man, so much. [inaudible] appreciate it. Thanks for jumping on today.


Speaker 1 (29:09):

Yeah, of course. Thanks for having me.


Speaker 2 (29:12):

Good stuff. Thanks so much for listening to another episode of the rich, add more at podcasts. If you're like me and listen to podcasts on the go, go ahead and subscribe on Apple podcasts, Spotify, YouTube, and rich ed [inaudible] dot com slash podcast. And if you absolutely love the show, go ahead and leave a review and a comment share with a friend. If you do take a copy screenshot of it, email me [email protected] Show me you left a review. I'll give you a free copy of the rich add or ed book to learn more about the book. Go to rich ed for a.com to leave a review that a rich ed or ed.com/review. Thanks again.

 



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About The Podcast

Jason Hornung is the founder and Creative Director at JH Media LLC, the world’s #1 direct response advertising agency focusing exclusively on the Facebook ads platform. Jason’s proprietary methods for ad creation, audience selection and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR

Zach Johnson

Zach Johnson is Founder of FunnelDash, the Agency Growth and Finance Company, with their legendary Clients Like Clockwork solutions. Under Zach’s leadership, FunnelDash has grown to over 5,000+ agency customers managing over $1 Billion in ad spend across 41,000 ad accounts on. Zach’s private clients have included influencers such as Dr. Axe, Marie Forleo, Dan Kennedy, Dean Graziozi to name a few. Zach is also a noted keynote speaker and industry leader who’s now on a mission to partner with agencies to fund $1 Billion in ad spend over the next 5 years.

Dylan Carpenter

Dylan Carpenter

Dylan Carpenter will be diving into what he and his team are seeing in 200+ accounts on Google and Facebook when it comes to trends, new offerings, and new opportunities. With over $10 million in Facebook/Instagram ad spend, Dylan Carpenter had the pleasure to work with Fortune 500 companies, high investment start-ups, non-profits, and local businesses advertising everything from local services to physical and digital products. Having worked at Facebook as an Account Manager and now with 5+ years of additional Facebook Advertising under my belt, I’ve worked alongside 60+ agencies and over 500+ businesses. I work with a team of Facebook, Google, and LinkedIn experts to continue to help companies and small businesses leverage the power of digital marketing.

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